Foreign economic activity. Technological process of creating and selling export products (the most important)

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Foreign economic activity. Technological process of creating and selling export products (the most important)

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4. Technological process of creation and sale of export products

The process of independent entry of producers of export products and services to the foreign market stimulated the development of direct industrial relations with foreign partners, cooperation on an intercompany basis, joint entrepreneurship, as well as the emergence of new organizational and economic structures. Direct contacts with the outside world revealed the need for other approaches and methods of work: increased attention to marketing and advertising when developing an export strategy, knowledge and implementation of the rules and procedures for entering the foreign market and foreign trade operations, as well as investment and economic activities and the mechanism of state regulation in their country and abroad.

It was necessary to study the world practice and rules of work in foreign commodity and money markets, where certain principles and conditions have been developed in recent years to ensure the stability of foreign trade operations. First of all, a system of protective measures against commercial, currency and credit risks and non-payment risks, as well as forms of incentives for exporters and information support for foreign economic activity.

Information support of participants in foreign trade activities involves bringing to them materials on marketing, trade law, currency legislation and the financial regime of individual countries, conjuncture and customs of external commodity, money, freight, foreign exchange and insurance markets, currency and exchange quotations, the cost of credit, as well as information about the degree of reliability and solvency of individual firms.

Technological process of entering the foreign market - this is the entire set of actions performed by participants in foreign trade activities on their own initiative in order to sell export products to a foreign partner, but within the framework of the regulations established by the state.

The technological process of creating and selling export products is part of the organizational and economic functions of an export-oriented enterprise and includes a certain sequence of procedures within the country until the moment of direct implementation of a foreign trade transaction:

▪ familiarization with the mechanism of state regulation of foreign trade activities in Russia through regulatory and technical documentation and legislative acts;

▪ opening a foreign currency account in an authorized bank;

▪ studying the system of federal bodies and organizations involved in the review and execution of documents necessary to undergo procedures for non-tariff restrictions on the export and import of products;

▪ marketing assessment of foreign market conditions and preparation of a competitive list;

▪ calculation of the export price and searching for the information necessary for this;

▪ searching for a foreign partner and conducting negotiations;

▪ preparation of a draft contract and coordination of its commercial, monetary and financial terms.

In the course of determining the main terms of the contract, the exporting enterprise and its foreign partner agree on the basic terms of delivery, delivery methods, type of transportation of export products, terms and forms of payment, payment methods, price fixing method, price currency, payment currency, currency protection clauses, as well as bank guarantees.

The planning of foreign trade operations is also based on the results of marketing assessments of the external market, the study of prices, the aspects of the activities of your future partner, the assessment of his financial solvency and reputation in the market. In addition, this process requires knowledge of all stages of preparing and completing a typical international commercial transaction, accompanied by the preparation and execution of standard proformas and documents: commodity, transport, insurance, financial, etc.

Author: Bobkova O.V.

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