Foreign economic activity. The concept and essence of marketing in foreign economic activity (the most important)

Lecture notes, cheat sheets
Free library / Directory / Lecture notes, cheat sheets

Foreign economic activity. The concept and essence of marketing in foreign economic activity (the most important)

Lecture notes, cheat sheets

Table of contents (expand)

88. The concept and essence of marketing in foreign economic activity

The effectiveness of foreign economic activity in many cases largely depends on the skillful application of international marketing methods.

Marketing is - a set of activities aimed at promoting goods and services from the producer to the consumer. International marketing involves the promotion of goods and services to international markets or directly to the country of the buyer of goods and services, which may be either an intermediary or an end user.

Decisions made in the promotion of goods and services are divided into strategic and operational (tactical).

Before making a final decision on entering a foreign market, it is necessary to draw up a general concept of foreign economic activity, and then proceed to its detailed processing. Operational (tactical) decisions should help in choosing a way to achieve the optimal combination of the four components of the marketing process: product, price, place and methods of promoting (advertising) the product.

Entering the foreign market allows the company to achieve a more successful solution of three main tasks:

▪ expansion of product sales;

▪ purchase of material resources;

▪ diversification of supply sources.

The motive for the company's participation in international marketing activities is the possibility of selling products beyond national borders.

A special place in determining the features of the use of marketing in foreign economic activity is played by the study of the international marketing environment, which involves the study of the system of international trade and cooperation, economic, political, legal and cultural environments, the organization and functioning of international markets for goods and services, international competition.

The economic environment is considered in two aspects - at the macro and micro levels.

The main objects of macroeconomic analysis is the study of generalizing economic indicators: production and consumption volumes; income and expenses, the level of well-being; exports and imports, terms of economic growth, etc.

Analyzing the micro level, first of all, it is necessary to assess the potential of the market: capacity; opportunities for further expansion; the product offered to the consumer - as well as to study the specific environment.

The political and legal environment has a significant impact on foreign economic activity through the adoption of certain decisions by national governments. The attitude towards foreign exporters is far from the same. Therefore, when deciding on the implementation of activities in a particular country, one should fully take into account such factors as political stability, currency restrictions, the country's attitude to the purchase of specific products from abroad, the degree of bureaucratization and corruption of officials, etc.

Marketing research is a system process that includes the collection, analysis and use of reliable information to make appropriate decisions that contribute to the achievement of the ultimate goals of the enterprise.

Based on this information, marketing opportunities and problems of foreign economic activity of enterprises are identified and determined, marketing activities are specified and evaluated, control is carried out, and the understanding of marketing as a process is improved.

Marketing research includes: quantitative survey; qualitative analysis; study of information resources and advertising, production and industrial relations, national minorities and isolated groups of the population, as well as public opinion.

When conducting market research, it is important to take into account cultural differences between countries.

Author: Bobkova O.V.

<< Back: Powers and functions of state institutions for currency regulation and control in the field of foreign economic activity

>> Forward: Strategies for foreign economic activity

We recommend interesting articles Section Lecture notes, cheat sheets:

▪ Logistics. Lecture notes

▪ Fundamentals of sociology and political science. Crib

▪ Housing law. Lecture notes

See other articles Section Lecture notes, cheat sheets.

Read and write useful comments on this article.

<< Back

Latest news of science and technology, new electronics:

The existence of an entropy rule for quantum entanglement has been proven 09.05.2024

Quantum mechanics continues to amaze us with its mysterious phenomena and unexpected discoveries. Recently, Bartosz Regula from the RIKEN Center for Quantum Computing and Ludovico Lamy from the University of Amsterdam presented a new discovery that concerns quantum entanglement and its relation to entropy. Quantum entanglement plays an important role in modern quantum information science and technology. However, the complexity of its structure makes understanding and managing it challenging. Regulus and Lamy's discovery shows that quantum entanglement follows an entropy rule similar to that for classical systems. This discovery opens new perspectives in the field of quantum information science and technology, deepening our understanding of quantum entanglement and its connection to thermodynamics. The results of the study indicate the possibility of reversibility of entanglement transformations, which could greatly simplify their use in various quantum technologies. Opening a new rule ... >>

Mini air conditioner Sony Reon Pocket 5 09.05.2024

Summer is a time for relaxation and travel, but often the heat can turn this time into an unbearable torment. Meet a new product from Sony - the Reon Pocket 5 mini-air conditioner, which promises to make summer more comfortable for its users. Sony has introduced a unique device - the Reon Pocket 5 mini-conditioner, which provides body cooling on hot days. With it, users can enjoy coolness anytime, anywhere by simply wearing it around their neck. This mini air conditioner is equipped with automatic adjustment of operating modes, as well as temperature and humidity sensors. Thanks to innovative technologies, Reon Pocket 5 adjusts its operation depending on the user's activity and environmental conditions. Users can easily adjust the temperature using a dedicated mobile app connected via Bluetooth. Additionally, specially designed T-shirts and shorts are available for convenience, to which a mini air conditioner can be attached. The device can oh ... >>

Energy from space for Starship 08.05.2024

Producing solar energy in space is becoming more feasible with the advent of new technologies and the development of space programs. The head of the startup Virtus Solis shared his vision of using SpaceX's Starship to create orbital power plants capable of powering the Earth. Startup Virtus Solis has unveiled an ambitious project to create orbital power plants using SpaceX's Starship. This idea could significantly change the field of solar energy production, making it more accessible and cheaper. The core of the startup's plan is to reduce the cost of launching satellites into space using Starship. This technological breakthrough is expected to make solar energy production in space more competitive with traditional energy sources. Virtual Solis plans to build large photovoltaic panels in orbit, using Starship to deliver the necessary equipment. However, one of the key challenges ... >>

Random news from the Archive

Helping your child with homework is not helpful 19.08.2022

For decades, the scientific community has encouraged parental help and control over homework. Allegedly, the joint performance of school work has a positive effect not only on discipline, but also on the grades of children. Alas, American scientists in a new study dispelled this myth.

US scientists used two datasets covering students in grades 1-5 in public and private schools. When analyzing the results, the socioeconomic status and education of parents were also taken into account. The results were very surprising - no relationship was found between parents' help with homework and the child's success in math or reading.

Scientists have found that no matter how smart an adult or child is, whatever their socioeconomic status, and how much time is spent on textbooks, this is unlikely to have any significant impact on a child's academic results.

In earlier studies, scientists have already wondered what kind of help parents should provide with homework. And they came to the conclusion that with the right attitude and choice of the right strategy, adults are able to instill in a child a love of learning.

However, there are many factors that can hinder rather than help you succeed in school. For example, parents may perceive helping with homework as stressful, which can create some tension or pressure. Lack of time in adults can lead them to simply complete tasks on their own and give answers instead of explanations. But scientists see the main reason for the failure of such assistance in the fact that parents are simply not trained to convey information in the way that teachers do.

"Primary school is the growth of knowledge, but even more - the skills and habits of the child," scientists say.

The researchers note that although doing homework together will not affect academic performance, it may well have positive results in other aspects - for example, preventing a child's psychological health or increasing the amount of time spent together.

Other interesting news:

▪ The street is lit by the sun and the wind

▪ Synesthesia can be taught

▪ O formidable rocks are crushed with the roar of the wave

▪ dinosaur feathers

▪ Security system to protect seafarers

News feed of science and technology, new electronics

Interesting materials of the Free Technical Library:

▪ site section Tone and volume controls. Article selection

▪ article Science to win. Popular expression

▪ Why did Germany split? Detailed answer

▪ article Guaiac tree. Legends, cultivation, methods of application

▪ article Chemical methods of etching metals. Simple recipes and tips

▪ article SSB transceiver on 80 m. Encyclopedia of radio electronics and electrical engineering

Leave your comment on this article:

All languages of this page

Home page | Library | Articles | Website map | Site Reviews