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43. APPLIED CULTURE
Culturology has, along with the theoretical level of research application layer, which has practical significance.
The goals of applied cultural studies are forecasting, designing and regulating cultural processes that exist in practical life.
Applied culturology also develops the main directions of cultural policy, the goals and methods of the network of cultural institutions, the tasks and technologies of sociocultural interaction.
The applied significance of cultural studies is also manifested in the fact that it participates (along with psychology, sociology, pedagogy) in the study of the phenomena of socialization, culturalization.
An important area of applied culturological research is the issues of protection and use of cultural heritage, the study of cultural traditions, forms of religious culture.
The solution of applied problems is primarily carried out by institutions - state cultural institutions, various public organizations, educational, educational and educational institutions, the media, the system of physical culture and sports, etc. All these institutions set normative models and are designed to regulate people's value orientations. The most important task in this case is the development of a common cultural policy of the state and society.
Applied Culturology It is also carried out in the form of specific socio-cultural activities.
Given that any activity has a cultural basis, the training of specialists is also saturated with cultural information.
Applied cultural studies is of great importance in the field of cultural consulting, in the development of applied cultural projects, in organizations involved in art business and show business, commercial structures whose activities are related to intercultural contacts, advertising and creative agencies, on television, in museums, and in the tourism business. , hotel industry, etc.
Methods and forms of applied cultural studies contribute to overcoming negative trends in society, are used to prevent deviant behavior, prevent interethnic and other conflicts.
A complex of applied cultural knowledge exists in almost all areas of human life.
But at the present stage, the role of cultural specialists proper is increasing, who, applying theoretical knowledge in practice, become carriers of applied cultural studies.
Many educational institutions are engaged in the preparation of cultural specialists.
Author: Barysheva A.D.
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