Innovation management. Contents of novelty and innovation portfolios (most important)

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Innovation management. Contents of novelty and innovation portfolios (most important)

Lecture notes, cheat sheets

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51. CONTENT OF PORTFOLIOS OF NOVELTY AND INNOVATION

Each organization has and pursues its own policy, which results in strategic planning of measures necessary to achieve the goals and objectives. The main goal is the effective operation of the company (and, accordingly, obtaining the greatest profit). The core of any policy is the introduction of new technologies.

The purpose of innovation is to obtain a result by introducing innovation. In order to determine the scope of innovation activity, designations are used that characterize the main goals of the innovation organization.

K - improving the quality of the product. When implementing this strategy, there is a significant risk, but it is fully justified, as it can bring significant profit.

C - reduction in the price of goods while maintaining the rest of the strategies without changing. Using this strategy may lead to a decrease in profits, but it will help to take a strong position in the market.

C - reduction in the cost of manufactured goods due to the development of new technologies, new methods of organizing production and labor.

V is an increase in the product production program (sales volume) for the same market without changing other strategies. There is an increase in profits due to an increase in the scale of production.

P - the development of a new market for an old or new product.

Implementation of the strategies listed above requires the introduction of innovations.

Depending on the goals of the organization, various combinations of these strategies are possible.

Based on the above strategies and their various combinations, a portfolio of innovations and innovations is formed.

An innovation portfolio is a comprehensively substantiated list of innovations to be introduced in an organization.

The Innovation Portfolio is a list of the organization's innovations to be sold.

Thus, using scientific approaches and methods of strategic marketing, as well as taking into account the characteristics of strategies, it is possible to form portfolios of innovations and innovations. And already at the next stage - R & D - we will be able to evaluate the effectiveness of the implementation of the formed portfolios.

Authors: Evgrafova I.Yu., Krasnikova E.O.

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