Innovation management. Innovation as an object of management (the most important)

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Innovation management. Innovation as an object of management (the most important)

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5. INNOVATION AS AN OBJECT OF MANAGEMENT

Innovation is a process of constant renewal in various areas of production distribution. An innovation is any development in the technical and technological fields that stimulates the production activity of an update. Innovations are brought to life, based on a comprehensive analysis of work in order to determine the possibilities of its potential in the market.

Comprehensive analysis consists of:

1) consideration of the preferred position in the market of products;

2) analysis of the position of products in new markets;

3) assessment of manufactured products from the standpoint of the feasibility of production;

4) considering perspectives! release of a product for new market segments;

5) evaluation of the transformation in the sales system. Innovation is the main means

development of the enterprise in the market.

The prerequisites for the emergence of innovation are activated by consumers, new scientific discoveries or the needs of the firm. In connection with the innovation process, the amount of risk in the market will be determined. If a firm creates an innovation for a new market segment, the risk is much lower than when implementing a scientific discovery innovation.

Innovations are divided into two types: product (new product) and process (new technology, methodology, labor organization).

When conducting intra-organizational innovation, the innovation is developed and applied within the boundaries of the firm, the innovation does not have a commodity form. When conducting interorganizational innovation, the responsibilities of the developer and producer of innovations are separated from the responsibilities of its consumers.

The strategy that determines the development has an impact on the innovative behavior of the firm.

The firm conducts reactive or strategic innovations in connection with the market situation or the chosen strategy.

Reactive innovation - an innovation that ensures the competitiveness of the company in the market, the innovation is implemented as a counter to competitive firms. Reactive innovation preserves market segments for the firm but does not organize added value.

Strategic innovation is an innovation that, when put into practice, provides additional competitive advantages in the future. Strategic innovation is more focused on creating exceptionally new needs.

Basic innovation - original solutions, as a result of which new industries are formed on the basis of scientific discovery.

Modifying innovation - solutions that bring significant changes to the main innovations, they do not change the principles, but improve the performance of pioneering models.

Pseudo-innovation - solutions that bring minor changes to the main innovations.

Authors: Evgrafova I.Yu., Krasnikova E.O.

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