Innovation management. Resistance to innovation and methods for neutralizing it (the most important)

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Innovation management. Resistance to innovation and methods for neutralizing it (the most important)

Lecture notes, cheat sheets

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34. RESISTANCE TO INNOVATION AND METHODS OF ITS NEUTRALIZATION

Innovation is an idea, product or technology used in production, perceived by the consumer as new or with unique properties.

However, introducing something new, the company faces such a problem as resistance to innovation. Its presence is due to the fact that most people are characterized by conservatism and inertia, which significantly complicate the perception of innovation.

There are internal and external resistance factors.

Internal resistance is the unwillingness or complete refusal to take part in this process on the part of the organizational units of the company, managers at various levels and the employees themselves. This type of resistance is both conscious and unconscious in nature and depends on many factors, such as:

1) the nature of management within the firm (for example, functions such as planning and control);

2) the level of development of communications and information collection;

3) professional training of employees. external resistance. Any organization always operates in the environment of other market participants and, of course, experiences a certain impact on their part. Suppliers, consumers, intermediaries, public organizations, competitors in one way or another influence the company's activities. During the period of innovation, this influence can often turn into pressure and resistance due to the fact that strategic innovations will certainly affect all subjects of the microenvironment. The main tasks of the leader are to eliminate the existing resistance and direct this energy in a positive direction even at the stage of planning and developing an innovation policy. To do this, the company must first of all:

1) realistic approach to the capabilities of the company;

2) create a well-functioning system for collecting and processing information;

3) stimulate the flow of necessary information from all functional units;

4) introduce a system of consensus, i.e. collective decision-making and collective responsibility, with the participation of managers at all levels and employees;

5) build a successful motivation system to stimulate creativity and idea development;

6) in innovative activity, focus on the social and ethical usefulness of innovations for society as a whole;

7) create long-term relationships with creditors, suppliers and consumers, as well as interact in every possible way with public groups and institutions on a mutually beneficial basis, involving them in the innovation process.

Thus, despite all sorts of problems associated with the introduction of innovations, overcoming resistance is possible. This requires clear planning and timely execution of the intended goals.

Authors: Evgrafova I.Yu., Krasnikova E.O.

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