Innovation management. Business planning of innovative projects (the most important)

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Innovation management. Business planning of innovative projects (the most important)

Lecture notes, cheat sheets

Directory / Lecture notes, cheat sheets

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65. BUSINESS PLANNING OF INNOVATION PROJECTS

A business plan is one of the varieties of a strategic plan, which is written by the company's management.

Today in Russia the process of development of companies of various forms of ownership is rapidly proceeding and the process of attracting investment is very important.

A business plan is a working tool in a market economy used by all entrepreneurs. The purpose of drawing up and developing a business plan is to plan the economic activities of the company for a certain period of time.

Drawing up a business plan is aimed at solving the following tasks:

1) determine the direct direction of the organization's activities, target markets and the place of their organization;

2) determine the long-term and short-term goals of the organization, strategy and tactics to achieve the goals. Appoint persons responsible for the implementation of the strategy;

3) establish indicators of innovation that the organization will offer to consumers. Estimate production and trade costs;

4) determine the level of existing personnel and the conditions for motivating their work;

5) establish the composition of the marketing work of the organization for market research, sales, pricing, distribution routes;

6) analyze the financial position of the organization and the correspondence of resources to the possibilities of solving the tasks;

7) predict difficulties.

A business plan is usually created for 3-5 years. The content of the business plan is summarized briefly. It should be understandable, concise, arouse the interest of the reviewer.

The business plan includes the following sections:

1) the capabilities of the firm;

2) types of goods (services);

3) markets for goods (services);

4) competition in the sales markets;

5) marketing plan;

6) production plan;

7) organizational plan;

8) legal support of the company's activities;

9) risk assessment and insurance;

10) financial plan;

11) funding strategy. The significance and effectiveness of a business plan lies in its complexity and focus. The qualitative development of a business plan makes it possible to specifically determine the final goal, calculate the required resources, and build a time schedule for the implementation of the goal. Therefore, a business plan seems to be an absolutely necessary tool in any entrepreneurial activity in a market economy.

Authors: Evgrafova I.Yu., Krasnikova E.O.

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