Innovation management. Strategic planning as a function of innovation management (the most important)

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Innovation management. Strategic planning as a function of innovation management (the most important)

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62. STRATEGIC PLANNING AS A FUNCTION OF INNOVATION MANAGEMENT

Strategic planning is a long-term planning process. It is impossible to ignore strategic planning, as this affects the implementation of innovative processes, a real idea of the goal and direction of activity is lost. The process of strategic planning is part of innovation management, which is the basis for managing the company's personnel.

Strategic planning is a system of actions and decisions carried out by management, the result of which is the development of individual strategies designed to achieve the company's planned goals.

Strategic planning is a tool that makes it possible to make rational management decisions. The main task of strategic planning is the introduction and provision of innovations and changes in the firm.

There are 4 basic types of management activities in the area of the strategic planning process:

1) resource allocation - involves the introduction of limited management resources, such as funds. There is a splitting of a large firm into several smaller ones to reduce the number of managers and maintenance personnel in order to save money and invest them again;

2) adaptation to the external environment - a field of activity aimed at the formation of positive business relations of the company with its environment. The firm must be adapted to external favorable and unfavorable influences, be able to identify and ensure an effective response of the strategy to external conditions, i.e. be able to create new suitable conditions by considering improved production systems through interaction with society as a whole;

3) internal coordination is the coordination of strategic activities to study the positive and negative aspects of the activity and to achieve optimal integration of internal activities. The organization of optimal internal events in the company is a necessary part of all management activities;

4) strategic organizational foresight - the experience of past strategic decisions is taken into account, the company's employees improve their professionalism, adjust the company's strategic planning in the right direction.

The general model of strategic planning: the mission and purpose of the company, assessment and analysis of the external environment, managerial survey of strengths and weaknesses, assessment, implementation and choice of strategy, analysis of strategic alternatives.

Authors: Evgrafova I.Yu., Krasnikova E.O.

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