Innovation management. The concept of innovation efficiency (the most important)

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Innovation management. The concept of innovation efficiency (the most important)

Lecture notes, cheat sheets

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44. THE CONCEPT OF EFFECTIVENESS OF INNOVATION ACTIVITY

The effectiveness of innovation implementation activities is assessed by analyzing the competitiveness of manufactured products, their successful implementation in the market, both domestic and foreign.

As a result of the activity of introducing innovations, completely new ideas, products and services, technological processes, forms of management and organization are born in various sectors of the economy and in its structures.

The results of innovation implementation activities are formed in the form of an innovative product, which may have a certain tangible form or be in an intangible form.

The goal of R&D can be safely called the creation of new products and services, which will subsequently be the basis of the company's production activities in the future. Therefore, when planning activities for the introduction of innovations of the company, it is necessary to calculate and analyze the effectiveness of the prospects for an innovative project. But we should not forget that any plan drawn up does not oblige to be consistently carried out, on the contrary, it must be adjusted in the process of fulfilling the intended goals. The effectiveness of innovation activity should be assessed throughout the entire work based on an analysis of the influence of previously unaccounted for factors.

The implementation of innovative activities is associated with costs, therefore, when calculating efficiency, these costs must also be taken into account.

When analyzing cost effectiveness, the problem of evaluating the results of activities is excluded.

The result of the application of innovations directly depends on the results and costs taken into account. Allocate economic, scientific and technical, financial, resource, social, and also economic effects.

In connection with the time factor, the calculations of results and costs are divided into indicators:

▪ effect for the billing period;

▪ annual effect.

Efficiency is defined as the ratio of the result (effect) and costs.

Summarizing all of the above, we can say that the main task of technical and economic design as part of R&D is to ensure the effectiveness of the created product and, consequently, its competitiveness in the market. In this regard, the construction of an integral indicator of quality and an integral economic indicator of a product is of great importance.

In managing the effectiveness of the innovation process, in addition to ensuring its technical and economic indicators, the main position is the reduction of the time period for R&D and the choice of the date for the release of a new product on the market. The entry of new technologies to the market speaks of the effectiveness of innovation.

Authors: Evgrafova I.Yu., Krasnikova E.O.

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