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Innovation management. Concept, purpose and objectives of the innovation management system (the most important)

Lecture notes, cheat sheets

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10. CONCEPT, PURPOSE AND TASKS OF THE SYSTEM OF INNOVATION MANAGEMENT

Innovation management is defined as a system for managing innovation, the innovation process and relationships that arise and take place in the process of introducing innovations.

The essence of innovation management lies in the fact that innovation is an object that is affected by the economic mechanism. The economic mechanism affects both the order of creation, implementation, promotion of innovations (innovations), and the economic relations between all participants in this process: producers, sellers and buyers of innovations.

The influence of the economic process on innovation occurs on the basis and with the help of certain techniques and a special management strategy. Together, these techniques and strategy create a kind of innovation management mechanism - innovation management.

Innovation management is a fairly new branch of management activities in such areas as scientific and technical, production and technological and administrative. Innovation management is based on the following fundamental points:

1) search for an idea that serves as the foundation for this innovation. Starting sources of innovative ideas are consumers; scientists (developments); competitors (study of consumer demand); sales agents; dealers; employees of the enterprise;

2) the way of organizing the innovation process for a particular innovation;

3) the process of promoting and implementing innovations in the market.

Innovation management contains the strategy and tactics of management.

The strategy provides an opportunity to choose the general direction and method of applying the means to achieve the set end goal. After reaching the goal, the strategy ceases to exist, it is replaced by tactics.

Tactics are certain methods and techniques for implementing the intended goal already in certain specific conditions. The task of innovation management tactics can be called the art of choosing the optimal solution and methods for achieving this solution, the most beneficial in a given situation.

Innovation management is a system of enterprise management. In this perspective, the innovation management system includes two subsystems: the control subsystem (subject of control) and the controlled subsystem (object of control).

The subject of management can be one or a group of employees conducting purposeful management of the functioning of the management object. In this case, the objects of management will be innovations, the innovation process and economic relations between participants in the innovation market.

Communication of the subject of control with the object will occur through the transfer of information. It is this transfer of information that is the management process.

Authors: Evgrafova I.Yu., Krasnikova E.O.

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