Innovation management. The concept of "innovation process" (the most important)

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Innovation management. The concept of "innovation process" (the most important)

Lecture notes, cheat sheets

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1. THE CONCEPT OF “INNOVATION PROCESS”

In the world literature, "innovation" is explained as the transfer of the scientific and technical process into a real one, expressed in new products and technologies. With Russia's transition from a command economy to a market economy, "innovation" has become a more common concept. Such concepts closely related to innovation as "innovative activity", "intellectual property", "patent", "invention", "utility model", "industrial design", "trademark", "innovative solution" appeared and began to be used. , "licensing", "innovative process".

According to F. Kotler, innovation is an idea, product or technology launched into production and presented on the market, which the consumer perceives as completely new or having some unique properties. These are new qualities that are first implemented in some product or technology and presented on the market.

There are more than 100 different definitions of innovation, both domestic and foreign experts. For example, depending on the scale, innovations are local, large-scale. Innovations are divided according to the stages of the life cycle, on the basis of the internal structure (economic, managerial, production, etc.).

Innovation process is a set of consistently carried out actions for the introduction and application of scientific research, inventions, developments, projects and other things in the production process, as a result of which new goods, services, new technology, skills, organizational and management techniques are formed.

The innovation process transforms innovations from the theoretical part (development) into the practical part (application in specific conditions).

The innovation process is a sequence of actions to initiate innovation, in which new products and operations are created, as well as their successful implementation in the market. In the future, measures are being taken to disseminate the results more widely.

There are usually six elements of the innovation process. These elements include:

1) the emergence of the idea of innovation;

2) marketing innovation;

3) evaluation of the economic efficiency of innovation;

4) development of innovation;

5) commercial implementation of the innovation;

6) promotion of innovation.

In order for innovations to be used in production, a clear organization of the innovation process is necessary.

In the modern market conditions, companies need to constantly introduce innovative developments.

Authors: Evgrafova I.Yu., Krasnikova E.O.

>> Forward: Cyclicality and pattern of development of the innovation process

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