Lecture notes, cheat sheets
Innovation management. Product life cycle and innovation (most important) Directory / Lecture notes, cheat sheets Table of contents (expand) 3. PRODUCT LIFE CYCLE AND INNOVATION The life cycle is a set of interconnected phenomena, processes, works that form a complete circle of development in a certain period of time. The life cycle of an innovation is the length of time during which an innovation has an active life force and brings both the manufacturer and the seller a profit or some other real benefit. The life cycle concept is as follows: 1) the manager is forced to analyze the economic activity of the real-time position in the perspective of its development; 2) he argues the need for systematic developments in planning the release of innovations, as well as in the acquisition of innovations; 3) the concept is the basis for the analysis and planning of innovation. An analysis of an innovation allows you to determine at what stage of the life cycle this innovation is, its immediate prospects, periods of sharp decline and end of existence. The life cycles of innovation are classified by types of innovation, i.e., by the total duration of the cycle, the duration of each stage within the cycle, and the specifics of the development of the cycle itself. The life cycle of a new product consists of seven specific stages, such as: 1) development of a new product - organization of the innovation process, capital investment; 2) entering the market - the product makes a profit during the implementation period; 3) market development - an increase in the volume of sales of products on the market, an analysis of the time when a new product is actively sold and the market reaches saturation with this product; 4) stabilization of the market - sales growth stopped; 5) decrease in the market - there is a decline in the sale of the product, but there is a demand for this product, which means that there are objective prerequisites for an increase in the volume of sales of the product; 6) market rise - demand exists, the manufacturer studies the conditions of demand, changes its personnel and pricing policy, applies various forms of material incentives for the sale of the product, and activates advertising. This allows you to increase the volume of sales for a certain period of time; 7) market fall - there is a complete sale of the product or a complete cessation of the sale of the product due to its lack of demand from the buyer. Authors: Evgrafova I.Yu., Krasnikova E.O. << Back: Cyclicality and pattern of development of the innovation process >> Forward: Classifications of innovations We recommend interesting articles Section Lecture notes, cheat sheets: ▪ Medical statistics. Lecture notes ▪ The main dates and events of domestic and foreign history. Crib ▪ Internal illnesses. Lecture notes See other articles Section Lecture notes, cheat sheets. Read and write useful comments on this article. Latest news of science and technology, new electronics: The existence of an entropy rule for quantum entanglement has been proven
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