Innovation management. The internal culture of the company and its change during innovation (the most important)

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Innovation management. The internal culture of the company and its change during innovation (the most important)

Lecture notes, cheat sheets

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35. INTERNAL CULTURE OF A COMPANY AND ITS CHANGES DURING INNOVATIONS

"Corporate culture is a system of material and spiritual values that interact with each other, inherent in a given corporation, reflecting its individuality and perception of itself and others in the social and material environment, manifested in behavior, interaction, perception of oneself and the environment," said V. A. Spivak.

The formation of a corporate culture within the company is facilitated by the use of unique standards of corporate ethics, which are mandatory for all employees, as well as rules and norms of conduct. All this not only defines the face of the company, but also has a significant impact on its economic condition. Corporate culture, its structure in the future are the main prerequisites in order to create an image of the enterprise, to improve its reputation. In modern business, it is the main condition for the successful operation of the company, the foundation for its growth, as well as a kind of guarantor of the desire to improve the efficiency of its activities.

The formation of a corporate culture involves the creation of such social, domestic, psychological and other conditions for a working person in a company in which he feels comfortable, feels his usefulness. To do this, along with material incentives, the importance of the role of each employee in public affairs should be recognized, their participation in the management of the organization should be expanded, and they should also be involved in negotiations on the conclusion of contracts and agreements. Otherwise, the absolute indifference of the company to its employees, their lack of involvement in general company affairs will turn into indifference of these employees to the company itself. And this will lead to a decrease in the efficiency of all its work.

With the introduction of innovations, the culture of the company can change radically, and this change may not always be for the better. The introduction of innovation occurs to improve the efficiency and effectiveness of the company. However, innovation also requires a change in established norms and rules, which does not always contribute to the rise of the internal culture of the company. To resolve such situations, there is such a profession as a manager. His tasks include, first of all, the organization of internal regulations, and it is on his actions that the direction in which the company will move further depends. In those companies where such a position is not provided, this function is assigned to the immediate supervisor. The most important thing with the introduction of innovations is to stabilize the state of the internal culture of the company, thereby preventing internal factors from negatively affecting such an important event as the introduction of innovations.

Authors: Evgrafova I.Yu., Krasnikova E.O.

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