Innovation management. Process, directive and behavioral approaches to innovation management (most important)

Lecture notes, cheat sheets
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Innovation management. Process, directive and behavioral approaches to innovation management (most important)

Lecture notes, cheat sheets

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20. PROCESS, DIRECTIVE AND BEHAVIORAL APPROACHES TO INNOVATION MANAGEMENT

The process approach to innovation management analyzes the functions of management as interrelated. The management process in this particular case will be a chain of continuous actions for strategic marketing, planning, organization of processes, accounting and control, motivation, regulation. Its essence is the coordination of work.

The directive approach includes the streamlining of functions, rights, obligations, quality standards, costs, duration, elements of the management system in regulations.

This approach is based on coercion methods, which are based on systems:

1) legislative acts of the country and region;

2) normative-directive and methodical (mandatory for application) documents of the company and the parent organization;

3) plans, programs, tasks;

4) operational management (power), bordering on psychological aspects. The behavioral approach is to assist the employee in understanding his capabilities, based on the teachings of the behavioral sciences, to build and manage the company. The leader coordinates the work, forces or stimulates people to achieve the goal.

When solving problems in practice, leaders apply the basic principles of motivation.

Motivation is the process of stimulating the realization of opportunities to achieve the goals of the company and personal goals.

Needs are at the core of motivation. Consider their signs and characteristics:

1) place in the hierarchy of needs:

a) primary (lower) - physiological, safety needs;

b) higher - social, spiritual needs, the need for self-expression, the realization of creative abilities;

2) the historical place of need - past, future, present;

3) the level of satisfaction of needs - fully and partially satisfied, unsatisfied;

4) the degree of conjugation of need - a weakly conjugated need, a conjugated need, a strongly conjugated need;

5) the scale of distribution - geographical and social;

6) the frequency of satisfaction - singly, continuously, periodically;

7) the nature of occurrence - basic, secondary, indirect;

8) the applicability of the need - in one area, in several areas, in all areas;

9) complexity of satisfaction - satisfaction occurs with one product, several products, interchangeable products;

10) the attitude of society - negative, positive, neutral;

11) the degree of elasticity depending on income and age - weakly elastic, elastic, highly elastic;

12) way of satisfaction - individual, group, public.

Authors: Evgrafova I.Yu., Krasnikova E.O.

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