Innovation management. Contents of innovation projects (most important)

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Innovation management. Contents of innovation projects (most important)

Lecture notes, cheat sheets

Directory / Lecture notes, cheat sheets

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Table of contents (expand)

28. CONTENT OF INNOVATION PROJECTS

Each innovative project contains 12 components.

Part 1. Capabilities of the organization (summary). This part deals with two tasks:

1) a comprehensive description of the organization;

2) determining the organization's ability to implement the project and assessing its economic benefits for the organization.

Part 2. Definition of an innovative project. It defines: the purpose of the innovative project, the type of innovation, the economic and financial benefits of the organization, the main stages and life of the project, the problems of investing the project and guaranteeing the return of external investments, risk and its insurance, as well as commercial viability.

Part 3. Characteristics of goods (services). This part provides a detailed description of new goods (services).

Part 4. Markets for goods (services).

Part 5. Competition in the sales markets.

Analysis of market conditions, competitors, their strategies and tactics - three main tasks are solved:

1) market segmentation;

2) comparative evaluation of the received segments and their selection;

3) positioning of a new product (service) in selected market segments.

Part 6. Marketing Plan:

1) goals and marketing strategies;

2) pricing;

3) a scheme for the distribution of goods (services);

4) advertising of offered goods (services);

5) formation of public opinion;

6) marketing budget.

Part 7. Production plan. They determine the need for production capacities, material resources, production areas, technologies and ways to meet these needs, solve issues of the optimal location of production, modern methods of planning, organization of production, etc.

Part 8. Organizational plan. The composition of participating partners is determined:

1) organizational structure;

2) labor force;

3) administrative and managerial personnel. Part 9. Legal support of the project -

legal support for the implementation of the project.

Part 10. Economic risk and insurance - a list of possible risk groups, their sources, measures to neutralize identified risks, a risk insurance program, etc.

Part 11. Funding strategy. This part contains information on ways to finance this project.

Part 12. Financial plan. Analysis of the project and the adoption of the final decision, it is necessary to predict, evaluate and present the following data in the business plan:

1) sales volumes of goods (services);

2) capital costs;

3) the balance of current income and costs for the production and sale of goods (services);

4) balance of cash receipts and expenditures for the project;

5) the predicted balance of the enterprise, taking into account the implementation of the project.

The plan should also include the following:

1) title page;

2) content;

3) confidentiality memorandum;

4) table of contents;

5) application.

Authors: Evgrafova I.Yu., Krasnikova E.O.

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