Innovation management. Basic methods of innovation management (most important)

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Innovation management. Basic methods of innovation management (most important)

Lecture notes, cheat sheets

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21. BASIC METHODS OF INNOVATION MANAGEMENT

Directly during the implementation of the innovation process, general and specific methods of innovation management are used.

Common methods include:

▪ analysis methods: graphical, comparison, balance sheet;

▪ planning method;

▪ forecasting methods: normative, expert, parametric;

▪ methods of strategic and metric marketing: modeling, segmentation, evaluation and analysis, research.

Specific methods include:

1) system analysis - analysis of the possibility of achieving the goal, taking into account internal and external circumstances, consideration of external and internal environments, division of the system in accordance with the system approach into subsystems: managing, managed, providing, servicing, the unity of all units, taking into account direct and reverse connections;

2) factor analysis - the development of science and technology in the economy, the potential of the company, the increase in the scientific and technical potential of innovation are analyzed;

3) situational analysis - analysis of the suitability of certain management methods for a given situation, analysis of unforeseen situations, professional training of personnel.

4) functional-cost analysis - a set of management functions: planning, organization, control, motivation; division of labor in innovation management; optimization of decisions, coordination and control functions.

The methods and tools of innovation management include:

1) statistical (factor) models developed on the basis of correlation and regression dependencies of innovation;

2) normative methods for planning innovation activities;

3) regulation of management procedures - they include provisions on industries and services, job descriptions;

4) economic and mathematical modeling of the processes associated with decision-making in each of the management functions separately;

5) optimization models for the formation of the organizational structure and thematic plans;

6) work scheduling, network methods;

7) adaptation of system parameters to environmental conditions;

8) the product of the assessment of the quality of "input, output, process" in the system;

9) economic and mathematical modeling, probabilistic models;

10) project management;

11) development of development scenarios;

12) consideration of external and internal circumstances of innovation success;

13) creative use of innovative managers, all available tools in connection with the situation;

14) conflict management methods;

15) methods of creative management.

Authors: Evgrafova I.Yu., Krasnikova E.O.

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