Innovation management. Formation of competitive advantages of objects based on their exclusive value (the most important)

Lecture notes, cheat sheets
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Innovation management. Formation of competitive advantages of objects based on their exclusive value (the most important)

Lecture notes, cheat sheets

Directory / Lecture notes, cheat sheets

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50. FORMATION OF COMPETITIVE ADVANTAGES OF OBJECTS BASED ON THEIR EXCLUSIVE VALUE

Competitiveness is the property of a product to compete in the market with other similar products.

The competitive advantage of the system is a certain exclusive value inherent in this system, which gives advantages in relation to competitors.

Value is the system by which a firm is now and will remain competitive in the future.

Values can translate into primary and secondary, tactical and strategic advantages of competition implemented in social or production systems. The benefits of competition are ultimately realized in the products produced by this system and sold on the market. Selling a product that has a competitive advantage or is made using an internal competitive advantage in the system allows you to achieve the desired effect.

The income earned after the sale of goods is again put into circulation.

Forecasting the competitive advantages of the system can be carried out on the basis of:

1) system analysis of competitive advantages and weaknesses of the system;

2) estimating the value of the values acquired by the system;

3) systematic analysis of competitive advantages and weaknesses of competitors and their products;

4) developing a program for the origin of values before their implementation, obtaining a specific result or effect in space and time;

5) analysis of the possibility of complying with the principles of qualitative forecasting. Based on the analysis of various approaches to the classification of competitive advantages, the following criteria for classification are proposed:

1) in relation to the system;

2) by spheres of origin of the advantage;

3) by the time of implementation;

4) at the place of sale;

5) according to the type of final result obtained. The classification of advantages according to the above criteria and their subsequent coding are necessary to automate the process of accounting and analyzing the competitiveness of objects.

Currently, Russia uses the All-Russian Classifier of Goods and Services, according to which each product can be coded.

Management of competitive advantages is carried out in accordance with the basic functions of management.

The planning function includes the development of specific programs and strategic plans to meet the needs of the consumer using competitive advantages, justified at the stage of strategic marketing.

Authors: Evgrafova I.Yu., Krasnikova E.O.

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