Innovation management. Systematic approach to innovation (most important)

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Innovation management. Systematic approach to innovation (most important)

Lecture notes, cheat sheets

Directory / Lecture notes, cheat sheets

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18. SYSTEM APPROACH TO INNOVATION ACTIVITY

A systematic approach is a set of methods used in the study of objects of innovative activity in the form of a system.

The system consists of two elements:

1) the external environment, which in turn consists of such parameters as:

a) system input;

b) system output;

c) connection with the external environment;

d) feedback;

2) internal structure - these are interconnected components that contribute to the influence of the subject of control on the subject of control, i.e., they transform the input into outputs to obtain the goal of the system. In the socio-economic system, it is represented by:

a) scientific support by the subsystem;

b) target subsystem;

c) a supporting subsystem;

d) controlled subsystem;

e) control subsystem.

The system input is everything a firm needs to produce an innovation. The governing bodies ensure the competitive entry of the system through market research and the selection of competitive suppliers.

The main goals of the system exit are the creation of competitiveness of products and services in the external and internal markets and profit as a result. The competitiveness of the system output is based on the high quality of strategic marketing research.

Communication with the external environment:

1) macro environment - these are international, legal, political, economic, scientific and technical, socio-demographic, environmental, natural and climatic, cultural factors;

2) infrastructure is a system of industries in the region;

3) the microenvironment is the direct competitors of the firm producing similar products.

System feedback - requirements, customer complaints, new information from consumers, new information about innovations.

The scientific support subsystem includes:

1) scientific approaches - marketing, functional, systemic, structural, administrative, behavioral, situational, reproductive, regulatory, integrated, integration, dynamic, process, quantitative;

2) functions are strategic marketing, planning, organization, motivation, regulation, accounting, control;

3) methods - inducement and coercion, network, analysis, forecasting.

The target subsystem of the system contains:

1) a portfolio of innovations;

2) portfolio of innovations. The supporting subsystem is the determination of the volumes, timing and time, funds needed to achieve the goals of the target subsystem.

Managed subsystem includes:

1) strategic marketing;

2) R&D;

3) organizational and technological preparation of innovations;

4) production;

5) service.

The control subsystem includes:

1) personnel management;

2) definition of a management decision;

3) coordination during project implementation.

Authors: Evgrafova I.Yu., Krasnikova E.O.

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