Business planning. Structure, functions and content of sections of the business plan. section of the business plan "concept, overview, summary" (the most important)

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Business planning. Structure, functions and content of sections of the business plan. section of the business plan "concept, overview, summary" (the most important)

Lecture notes, cheat sheets

Directory / Lecture notes, cheat sheets

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8. STRUCTURE, FUNCTIONS AND CONTENT OF SECTIONS OF THE BUSINESS PLAN. SECTION OF THE BUSINESS PLAN "CONCEPT, REVIEW, SUMMARY"

The structure of the business plan, which is a fairly complex document, is important.

Sections of the business plan should cover all aspects of the enterprise's activities. Although outwardly business plans may differ from each other, the composition of their sections essentially remains virtually unchanged, although the form may vary depending on the type of problem being solved.

The main information sections of the business plan:

1. Concept, review, summary.

2. Description of the underlying enterprise.

3. Description of the product.

4. Market analysis, marketing and sales.

5. Production plan.

6. Organizational plan.

7. Environment and regulatory information.

8. Financial plan.

9. Project risks and their minimization.

10. Calendar plan for the implementation of the project.

The preparation of a business plan begins with the preparation of a title page, which should provide information about where, when and by whom this document was drawn up. The name of the project is also indicated here, which should clearly and concisely formulate the idea embodied in the business plan.

After the title page, there should be a table of contents that reflects the structure of the business plan. This is the nomenclature of sections or paragraphs. In any case, the table of contents should be clearly digitized, always in Arabic numerals.

In the section "Concept, overview, summary" all the most important things are indicated - information that gives an idea about the project and briefly provides all the necessary data characterizing the project:

▪ title, author, version of the business plan;

▪ owner, project duration;

▪ essence of the project;

▪ purpose of the project;

▪ project objectives;

▪ project indicators (capital requirements, results, effect);

▪ guarantees of return on investment;

▪ elements critical to success;

▪ key factors that may influence the consideration of investment opportunities;

▪ abstract (brief description of the project).

The task of drawing up a business plan and the circle of persons to whom it is addressed are indicated. It is also advisable to note why the need to create this project arose.

In priority order, the directions of the company's activities are indicated, for each direction, target markets and responsible persons are determined. The main goals of the project are formulated, as well as its specific tasks.

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