Business planning. Types of models used in business planning (the most important)

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Business planning. Types of models used in business planning (the most important)

Lecture notes, cheat sheets

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24. TYPES OF MODELS USED IN BUSINESS PLANNING

Business planning can be used different types of financial, economic and business models. The choice of a specific model depends on the feasibility and possibility of its use for a given business plan. Many models are designed as a computer program, or, conversely, many programs contain built-in models.

Any applied model must comply with generally accepted principles of economic modeling.

To create a model, it is necessary to select typical aggregated indicators (articles) of reports and detailed indicators (articles) of reports in accordance with the characteristics of the company (project), as well as determine the input parameters, formulas for calculating target indicators depending on the values of variable factors and the form of presentation of the final (outgoing) ) information for the user of the model.

Model input and output may be in different combinations. The main thing is to create an interconnected dynamic comprehensive picture of a company or project for a specified period, to predict financial performance and financial condition. The specified planning period is divided into reporting periods, for each of which you can see the required indicators.

The concept of a business model (business model) in a broad sense, it is used to refer to the method of obtaining profit from the activities of the company.

Formally, the company's business model is associated with the economic component of the strategy, with the ratio of income - costs - profit, with actual and planned income from the sale of the company's goods, with the competition strategy, with the cost structure, income level, profit streams and return on investment. The company's business model is designed to ensure the effectiveness of the strategy in terms of profit. Therefore, the concept of a business model is narrower than the concept of a business strategy.

The strategy defines how the company competes and conducts business (not touching on specific financial results and the effects of competition), and the business model, based on the profit and cost indicators obtained as a result of applying this strategy, ensures the viability of the company. A long tenure in its line of business and stable, satisfactory earnings indicate that the company has a successful business model that confirms the profitability and viability of its strategy.

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