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Business planning. Competitiveness. Operations. Financial position of the company. Strategic plan (most important)

Lecture notes, cheat sheets

Directory / Lecture notes, cheat sheets

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28. COMPETITIVENESS. OPERATIONS. FINANCIAL POSITION OF THE COMPANY. STRATEGIC PLAN

Competitiveness. This is a company's advantage, giving it the opportunity to increase its value at a faster growth rate than its competitors.

The information in this section is necessary to determine the market share and sales volumes of products. For complete analysis you need to answer the following questions: What market share will the company occupy after the period determined by your business plan? - Will new markets be created as a result of your strategy? - Will your company's customers be "received" as a result of the growth of the overall market capacity or will they be intercepted by competitors (specify them)? - What will be the reaction of competitors to the expansion or entry into this market segment? How will they respond to your actions?

operations. This section should contain all possible costs of the company in the production and sale of products: distribution system; - processes of patenting and licensing; - investment in production facilities; - key suppliers of raw materials, materials and components - the level of prices for raw materials, the forecast for the price level in two to three years; - remuneration of employees of the company; - rent.

Financial position of the company. This section includes the company's financial results in previous periods, including the balance sheet, income statement and cash flow statement. This information is taken from the company’s external financial statements (it is desirable that these statements be brought to IAS standards). This information is necessary for an investor to evaluate how effectively a company has operated in the past.

It is advisable to provide brief comments to the report, from which it will be clear what events affected the financial results obtained in each year presented. Comments should explain changes in sales volume, gross, operating, net income, etc. This will provide an opportunity to understand the volume of the company's financial operations.

Strategic plan. The company's growth strategy is the most important question, the answer to which should be contained in the business plan. What are the expectations for business growth based on, what is the main idea for future development? Do you plan to improve the company's efficiency by introducing new technological equipment or management systems? A strategic plan allows an investor to understand how a company plans to realize its opportunities.

There should be the following information: a description of the company's strategic development plan, portfolio and competitive strategy, growth opportunities and mechanisms for how they can be provided; - description of specific actions that will be implemented in the process of implementing the strategic plan; - a description of the expected effect of these actions on marketing and sales, costs, financing, human resources and production functions.

The strategic plan should align with other parts of the business plan and tie together all the statements made in the previous sections.

<< Back: The main stages in the development of the financial model (budgets) of the business plan. Preparation of the necessary initial information for the development of a financial model

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