Table of contents (expand)
- The concept of planning
- The subject of planning. The essence and structure of planning objects in the organization
- The essence and necessity of business planning
- The role, place and importance of business planning in the management system of an organization (enterprise)
- The need for a business plan for the leader and entrepreneur
- Forms of planning and factors influencing the choice of planning forms
- Requirements for the development of business plans. Information support of business planning
- Structure, functions and content of sections of the business plan. section of the business plan "concept, overview, summary"
- Section of the business plan "description of the underlying enterprise"
- Business plan sections "product description (products, services, products)", "market analysis, marketing and sales"
- Business plan sections "production plan", "organizational plan"
- Business plan sections "environment and regulatory information", "project risks and insurance", "project implementation schedule"
- The concept, economic content, the main elements of strategic planning. concept and classification of strategies
- Goals of the organization (enterprise)
- Goals and strategy for the implementation of projects
- Investment plan (project). Investment cost budget
- Primary documents of the financial plan. Purpose, structure and methodology for calculating the main documents of the financial plan
- Cash flow plan
- Profit and loss plan
- Profit distribution plan. balance plan
- Requirements for the main documents of the financial plan. International Financial Reporting Standards. financial planning technology
- Project financing strategy. Information support, methodology for calculating planned indicators and determining cash flows
- Basic technological processes of business planning. terms of reference and schedule (work schedule) for the development of a business plan
- Types of models used in business planning
- Features of the development of business process models. information technology for business plan development
- Purpose of the analytical system Project Expert
- The main stages in the development of the financial model (budgets) of the business plan. Preparation of the necessary initial information for the development of a financial model
- Competitiveness. Operations. The financial position of the company. strategic plan
- Sales plan and production plan in the Project Expert system
- Definition of a funding strategy. Project financing plan in the Project Expert system
- Effect of Payment Terms, Inflation and Taxation on Calculation Results
- Scenario analysis
- Simulation
- Evaluation and analysis of investment projects. Investment efficiency indicators. Calculation and analysis of the main indicators of the effectiveness of investment costs, taking into account the discount rate
- Payback period. discounted payback period
- Average rate of return. net present value
- profitability index. Internal rate of return
- Modified internal rate of return
- Calculation, evaluation and analysis of financial ratios of a business plan
- Liquidity indicators
- Business Activity Indicators
- Turnover ratios of working capital, fixed assets, assets
- Capital structure indicators
- Profitability indicators
- Investment indicators
- Calculation and definition of risk factors. Factor analysis. expert method
- Sensitivity analysis
- Monte Carlo method
- Project break-even analysis
- Project break-even indicators
- Statistical and scenario analysis. Modeling conditions, calculation and interpretation of the results of statistical and scenario analysis in the Project Expert system
- Making decisions on the need to invest in projects (business plans) based on performance indicators. Making decisions based on the results of the analysis in order to optimize income, costs
28. COMPETITIVENESS. OPERATIONS. FINANCIAL POSITION OF THE COMPANY. STRATEGIC PLAN
Competitiveness. This is a company's advantage, giving it the opportunity to increase its value at a faster growth rate than its competitors.
The information in this section is necessary to determine the market share and sales volumes of products. For complete analysis you need to answer the following questions: What market share will the company occupy after the period determined by your business plan? - Will new markets be created as a result of your strategy? - Will your company's customers be "received" as a result of the growth of the overall market capacity or will they be intercepted by competitors (specify them)? - What will be the reaction of competitors to the expansion or entry into this market segment? How will they respond to your actions?
operations. This section should contain all possible costs of the company in the production and sale of products: distribution system; - processes of patenting and licensing; - investment in production facilities; - key suppliers of raw materials, materials and components - the level of prices for raw materials, the forecast for the price level in two to three years; - remuneration of employees of the company; - rent.
Financial position of the company. This section includes the company's financial results in previous periods, including the balance sheet, income statement and cash flow statement. This information is taken from the company’s external financial statements (it is desirable that these statements be brought to IAS standards). This information is necessary for an investor to evaluate how effectively a company has operated in the past.
It is advisable to provide brief comments to the report, from which it will be clear what events affected the financial results obtained in each year presented. Comments should explain changes in sales volume, gross, operating, net income, etc. This will provide an opportunity to understand the volume of the company's financial operations.
Strategic plan. The company's growth strategy is the most important question, the answer to which should be contained in the business plan. What are the expectations for business growth based on, what is the main idea for future development? Do you plan to improve the company's efficiency by introducing new technological equipment or management systems? A strategic plan allows an investor to understand how a company plans to realize its opportunities.
There should be the following information: a description of the company's strategic development plan, portfolio and competitive strategy, growth opportunities and mechanisms for how they can be provided; - description of specific actions that will be implemented in the process of implementing the strategic plan; - a description of the expected effect of these actions on marketing and sales, costs, financing, human resources and production functions.
The strategic plan should align with other parts of the business plan and tie together all the statements made in the previous sections.
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