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Business planning. Goals and strategy for project implementation (most important)

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15. OBJECTIVES AND STRATEGY FOR PROJECT IMPLEMENTATION

Any project is a promising development, which requires a clearly defined goal and strategy for achieving it, i.e., a project implementation strategy.

Every project requires constant monitoring and management, in order to achieve the planned indicators within a certain time frame and taking into account the resources allocated for this. There are many methods and software products for this. In order to begin implementing a project, it is necessary to clearly define the goal of the project, i.e., the required end result that can be presented in the form of a product/service. It is also necessary to develop a project implementation strategy, which will be expressed in a detailed study of all business processes and the identification of reporting segments (stages) and reference points that will be clearly tied to established regulatory coefficients. In this way, a project management matrix will be formed; when implemented, the project will be implemented step by step. The specifics of forming a project implementation matrix are determined by its complexity, nature, amount of funding, duration of implementation, degree of uncertainty of results and many other factors.

Currently being implemented three interrelated approaches to project management:

1) process - provides for the consideration of management as a series of continuously implemented interrelated actions to implement the management functions: forecasting and planning, organization, coordination, motivation and control;

2) systemic - any investment project can be represented as an open system that has close interaction with the external environment. In addition, the investment project, in turn, is a subsystem of the investment policy, and that, in turn, is a subsystem of the enterprise strategy. In this regard, depending on the scale of the investment project, information at the input from the external environment should have different significance and completeness. When leaving the project management system, there may be a result that affects the market share occupied by the enterprise, its competitiveness, credibility, social significance or technical level and cost structure for the production of specific products;

3) situational - is a continuation and variation of the systematic approach. The situational analysis is guided by the fact that the implementation of any investment project is carried out in conditions of internal and external environment of varying degrees of uncertainty, but with a single target orientation - the achievement of the planned indicators of economic or other types of effects.

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