Table of contents (expand)
- The concept of planning
- The subject of planning. The essence and structure of planning objects in the organization
- The essence and necessity of business planning
- The role, place and importance of business planning in the management system of an organization (enterprise)
- The need for a business plan for the leader and entrepreneur
- Forms of planning and factors influencing the choice of planning forms
- Requirements for the development of business plans. Information support of business planning
- Structure, functions and content of sections of the business plan. section of the business plan "concept, overview, summary"
- Section of the business plan "description of the underlying enterprise"
- Business plan sections "product description (products, services, products)", "market analysis, marketing and sales"
- Business plan sections "production plan", "organizational plan"
- Business plan sections "environment and regulatory information", "project risks and insurance", "project implementation schedule"
- The concept, economic content, the main elements of strategic planning. concept and classification of strategies
- Goals of the organization (enterprise)
- Goals and strategy for the implementation of projects
- Investment plan (project). Investment cost budget
- Primary documents of the financial plan. Purpose, structure and methodology for calculating the main documents of the financial plan
- Cash flow plan
- Profit and loss plan
- Profit distribution plan. balance plan
- Requirements for the main documents of the financial plan. International Financial Reporting Standards. financial planning technology
- Project financing strategy. Information support, methodology for calculating planned indicators and determining cash flows
- Basic technological processes of business planning. terms of reference and schedule (work schedule) for the development of a business plan
- Types of models used in business planning
- Features of the development of business process models. information technology for business plan development
- Purpose of the analytical system Project Expert
- The main stages in the development of the financial model (budgets) of the business plan. Preparation of the necessary initial information for the development of a financial model
- Competitiveness. Operations. The financial position of the company. strategic plan
- Sales plan and production plan in the Project Expert system
- Definition of a funding strategy. Project financing plan in the Project Expert system
- Effect of Payment Terms, Inflation and Taxation on Calculation Results
- Scenario analysis
- Simulation
- Evaluation and analysis of investment projects. Investment efficiency indicators. Calculation and analysis of the main indicators of the effectiveness of investment costs, taking into account the discount rate
- Payback period. discounted payback period
- Average rate of return. net present value
- profitability index. Internal rate of return
- Modified internal rate of return
- Calculation, evaluation and analysis of financial ratios of a business plan
- Liquidity indicators
- Business Activity Indicators
- Turnover ratios of working capital, fixed assets, assets
- Capital structure indicators
- Profitability indicators
- Investment indicators
- Calculation and definition of risk factors. Factor analysis. expert method
- Sensitivity analysis
- Monte Carlo method
- Project break-even analysis
- Project break-even indicators
- Statistical and scenario analysis. Modeling conditions, calculation and interpretation of the results of statistical and scenario analysis in the Project Expert system
- Making decisions on the need to invest in projects (business plans) based on performance indicators. Making decisions based on the results of the analysis in order to optimize income, costs
10. SECTIONS OF THE BUSINESS PLAN "PRODUCT DESCRIPTION (PRODUCTS, SERVICES, PRODUCTS)", "MARKET ANALYSIS, MARKETING AND SALES"
Under "Product Description" it is necessary to describe the product (products, services, products) and show its usefulness to the consumer.
The characteristics of the product indicate:
▪ functional purpose of the product; - examples of product use; - product compliance with accepted standards; - manufacturability, versatility of the product; - stage of product development at the current time; - requirements for product quality control; - requirements for the preparedness of users (consumers); - requirements for warranty and post-warranty service and support for users (consumers); - conditions of storage and transportation of the product; - opportunities for further development (refinement) of the product.
In addition to the characteristics of the product itself when describing it appropriate to disclose:
1) possible technologies (methods) for producing the product;
2) the cost of a unit of product depending on the volume and method of production;
3) requirements for licensing and certification of product production;
4) features of patent and licensing protection of the product;
5) requirements for research to develop and improve the product;
6) analysis of competitors' products;
7) competitive advantages and disadvantages of the product compared to competitors' products.
In "Market Analysis, Marketing and Sales" highlights ways to achieve the planned sales volumes and bring products to the consumer (for each product). Three main sets of information are described:
1) characteristics of the market;
2) marketing plan (strategic marketing);
3) sales plan (sales).
When characterizing the market, the following are revealed:
a) industry situation;
b) manufacturers (competitors in Russia and abroad) - volumes, prices, shares, product quality, margin of safety, technology level, financial position, strengths and weaknesses, possible reactions, forecasts;
at) markets - volumes, prices, export conditions, history, trends, forecasts, segmentation, forecasts;
d) consumers (buyers) - firms, location, quality requirements, delivery terms, product opinions, forecasts, contracts;
d) specific features of the market (difficulties in access, etc.).
The marketing plan reveals information on strategy and tactics to achieve target places and market share: the overall marketing strategy adopted by the firm; - competitive advantages and disadvantages of the company in the market; - methods of stimulating the growth of sales volumes; - methods and forms of advertising campaign; - public relations and the formation of public opinion about the products and the company; - organization of after-sales customer service, service and warranty service.
The marketing plan includes:
▪ pricing policy, methods and scheme for pricing and establishing the warranty period;
▪ forms of sales organization, product sales scheme, payment terms;
▪ discount policy;
▪ policy for determining inventory levels.
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>> Forward: Business plan sections "production plan", "organizational plan"
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