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Business planning. Statistical and scenario analysis. Modeling of conditions, calculation and interpretation of the results of statistical and scenario analysis in the Project Expert system (the most important)

Lecture notes, cheat sheets

Directory / Lecture notes, cheat sheets

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51. STATISTICAL AND SCENARIO ANALYSIS. SIMULATION OF CONDITIONS, CALCULATION AND INTERPRETATION OF THE RESULTS OF STATISTICAL AND SCENARIAN ANALYSIS IN THE PROJECT EXPERT SYSTEM

Statistical and scenario analyzes can be used to develop business plans.

Scenario analysis allows you to simulate several scenarios for the development of the project (company). A business plan usually includes three scenarios: optimistic, pessimistic, and most likely. Although several dozen scenarios can be developed, their quantity and quality depend on the need to simulate the development of events and financial indicators when various key parameters change.

The Project Expert program allows you to create several options for the development of events, taking into account the risks. The conservative scenario is taken without taking into account risk factors, the pessimistic scenario is taken taking into account the impact of risks, and the optimistic scenario is the inverse risk function adjusted for the strategic marketing plan.

To calculate scenarios, various values ​​of key indicators are selected. After creating a composition with a new set of values, they are viewed and the results are analyzed - final indicators that are significant for the project, how much they have changed compared to the baseline scenario and due to what.

Scenario analysis is linked to break-even analysis and sensitivity analysis.

Degree of stability project in relation to possible changes in the conditions of implementation can be characterized by indicators of break-even boundaries (limit levels) of production volumes, prices of manufactured products and other parameters. These and similar indicators essentially correspond to scenarios that provide for a corresponding decrease in sales volumes, prices of products sold, etc., but they are not indicators of the effectiveness of the project itself.

Break-even limit (marginal level) of the project parameter for a certain step of the calculation period is defined as such a coefficient to the value of the parameter, when applied, the net profit of the participant at this step becomes zero.

Statistical analysis is based on the collection and processing of large amounts of data both about the project (company) and the external environment using statistical methods and models.

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