Logistics. Formation of assortment (most important)

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Logistics. Formation of assortment (most important)

Lecture notes, cheat sheets

Directory / Lecture notes, cheat sheets

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68. FORMATION OF THE RANGE

Stages of the assortment formation process:

1) establishing the assortment profile of the store - this work is carried out on the basis of marketing research in the target market. Depending on this, the place of the enterprise in the general system of trade services for the population of the city, district, etc. will be determined;

2) calculation of the structure of the group assortment - determination of the quantitative ratio of individual groups of goods. The structure of the trading assortment is established taking into account the trading area of the store, its location and other factors;

3) determination of the intra-group assortment - the selection of specific varieties of goods within each group. This is the most important stage, the work is being carried out taking into account the expected changes in the demand of the population, as well as based on the available trade and warehouse indicators, the contingent of customers served and other factors.

The following factors influence the formation of the assortment:

1) historical traditions and folk customs (for example, on New Year's Eve, the range of alcoholic products and souvenirs should be expanded);

2) seasonality of demand (for example, June-July - the range of building materials should be expanded, August-September - the range of stationery, canning products, etc.);

3) the location of the store (for example, along the highway, the assortment of fast food products should be expanded, near the school - stationery, etc.);

4) social composition of the population (for example, if the bulk of the population are pensioners, consumers of pasta and other inexpensive food products, if a significant part is young people, then the range of perfumes and cosmetics products, clothing and footwear products, etc. should be expanded);

5) monetary income and prices (for example, the presence of a high-income population group indicates the need to expand the range of household appliances and jewelry).

regulation tool The range of goods in the store is the assortment list of goods. It is recommended to install it for each store individually. The presence of such lists makes it possible not only to rationally regulate the assortment of goods, but also to systematically control its completeness and stability.

Completeness of the range - compliance of the actual availability of goods at the trading enterprise with the developed assortment list.

Assortment stability - uninterrupted availability in the sale of goods provided for by the assortment list. The completeness of the assortment is determined using a coefficient, which is calculated by the ratio of the actual number of varieties of goods available for sale to the number of goods provided by the assortment list.

Kp \uXNUMXd Rf / Rn

where Kp - the coefficient of completeness of the assortment of the store on a specific date; Rf - the actual number of varieties of goods at the time of verification; Рн - the number of varieties of goods provided by the assortment list. The numerical value of the coefficients of completeness is in the range from 0 to 1. At the same time, the closer the indicator is to 1, the fuller and more stable the assortment of goods presented at the outlet.

Author: Shepeleva A.Yu.

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