Investments. Business plan for an investment project (the most important)

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Investments. Business plan for an investment project (the most important)

Lecture notes, cheat sheets

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BUSINESS PLAN OF INVESTMENT PROJECT

business plan is a strictly structured document that requires the necessary elaboration, which describes the goals of the enterprise and the methods for its implementation. The specificity of a business plan lies not only in the accuracy and reliability of quantitative indicators, but also in the substantive justification of the project ideas and their quality.

a business plan is considered as a tool for attracting finance, and for investors it is a guarantee of a stable and optimal investment of capital. A thorough justification of the business plan finds investors confidence in the effectiveness and safety of investments.

The composition of the business plan and the degree of its structure depend on the scale, size and industry of the project. The idea and development of a business plan is preceded by the definition and justification of the goals of the project, the collection and processing of reliable information on a wide range of issues. The full volume of this information during the implementation of the project is constantly increasing, so it is recommended to prepare two versions of one business plan. The first is a kind of internal business plan, a practical guide to action; the second is an external business plan intended for potential partners.

The internal business plan is intended to serve as a working document within the company, should concentrate the entire amount of information necessary to solve specific problems and predict the development of events when performing individual activities and monitoring.

The structure of the business plan includes:

1) summary;

2) analysis of the state of affairs in the industry;

3) the meaning of the future project;

4) market research and analysis;

5) marketing plan;

6) production plan;

7) organizational plan and personnel management;

8) degree of risk;

9) financial plan;

10) applications.

A characteristic feature of the business plan is the brevity of the presentation, achieved through a distinct structure of sections that reflect different aspects of achieving the goals.

Drawing up a business plan is necessary so that the owner of the capital, referring to the indicators included in it, can draw conclusions about whether everything is going in accordance with the goals, and, if necessary, take corrective measures.

External factors for the implementation of the business plan include: the economic situation in the country; consumer demand; emergence of new technologies and innovations; changing the policy of competitors, etc.

The most effective business plan may lose relevance and expediency when the conditions for its implementation and implementation change, and the investor will not make appropriate adjustments in a timely manner.

Author: Kuznetsova S.A.

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