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36. Entrepreneurial (business) ethics
Entrepreneurial (business) ethics - a specific subsystem of applied ethics associated with economic activity in a market economy. It is also called business ethics. Entrepreneurship is considered to be such a type of management, which is based on:
1) economic freedom to choose the direction of activity, its planning, management and organization;
2) the existence of the owner's rights to the means of production, as well as to products;
3) income received, which presupposes the presence of a market-competitive environment of activity and a proper moral and psychological climate in society, which provides this activity with the necessary level of freedom of choice in relations with other agents of commodity production.
Entrepreneurship is also associated with a characteristic mental attitude that "inspires" production and commerce, the activities of the institutions serving them (banks, brokerage houses, stock exchanges, insurance companies, etc.), a peculiar style of economic behavior, the "spirit of capitalism", about which they wrote M. Weber, E. Troelch, T. Parsons and many other researchers. An "economic man", an entrepreneur, cannot but reckon with social, including moral, norms, with the behavioral models of culture adopted by him.
The ethics and ethos of entrepreneurship are considered morally positive socialized personal orientations and motives, not allowing them to be reduced to complete egoism and self-interest, condemning the limitation of rational approaches to profit maximization alone. Individualistic orientations and motives can only acquire moral significance when, on the one hand, they are based on the motives of life's calling, service to the cause by increasing the efficiency of social capital, and on the other hand, they are associated with an addiction to the rules of "fair play" in the market, which is controlled by through the sanctions of public and group opinion.
Entrepreneurial activity serves the public good not only economically, but also morally, since only a society with a dynamically developing economy can be prosperous.
The market mechanism is not necessarily fair, rewarding, as in a moralizing story, the worthy, skillful, enterprising, and punishing the unworthy, irresponsible. In a certain sense, the market is a necessary evil, similar to any other economic mechanism, and yet a lesser evil, since there cannot be a productive economy, the driving force of which would not be interests, not representations of benefits, but a craving for speculative justice and love for one's neighbor. .
Author: Zubanova S.G.
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