Commercial activity. Rules of communication (lecture notes)

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Commercial activity. Rules of communication (lecture notes)

Lecture notes, cheat sheets

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56. Communication rules

In addition to the rules that help win people over, a businessman should know a few basic tricks that help find like-minded people in people.

These include the following communication rules:

1) Don't try to prove a person wrong. By proving to a person that he is wrong, we risk making an enemy. You can prove your case not with words, but with well-thought-out actions.

As a result, a person can independently understand that he was wrong, but in this case it will be his own conclusion, and not imposed by other people;

2) don't try to win an argument. As you know, there are no rights in the dispute. Regardless of the common sense and intellect of people, in a dispute everyone remains in his own opinion;

3) the ability to admit one's wrong. Admitting that you are wrong is always more beneficial than confronting your interlocutors;

4) the ability to listen more to the interlocutor than to speak himself. You need to give the interlocutor enough time to speak. Perhaps you will receive information that will help you establish a mutually beneficial relationship with him;

5) be friendly with people. Friendliness and gentleness help to persuade people to their point of view. A friendly tone can turn any person into an ally;

6) the ability to find common ground with the interlocutor from the very first minute of communication. If in the first minutes of the conversation you come to a common opinion and agreement, in the future it will be difficult for the interlocutor to say “no” to you;

7) the ability to inspire a person that the idea that has arisen in your head actually belongs to him. Forcibly imposing your thought on another person is almost impossible. It is better if a person believes that he does this of his own free will;

8) the ability to understand and accept the position of other people. In order to understand the thoughts of another person, you need to try to put yourself in his place. By understanding the motives of his thinking and behavior, you can find ways to possibly influence his opinion in your interests;

9) the ability to show empathy for people. People tend to seek sympathy and pity from others. By pitying a person and showing sympathy for his situation, you ensure his good attitude towards you and appreciation;

10) the ability to find positive motives in people's behavior. If you treat people with trust, they will strive to strengthen it with noble deeds and a conscientious attitude to the common cause;

11) not be afraid of competition. The desire for excellence gives a person the ability to self-realization, to achieve more successful results of their activities.

Authors: Egorova E.N., Loginova E.Yu.

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