Commercial activity. Factors of entrepreneurial activity (lecture notes)

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Commercial activity. Factors of entrepreneurial activity (lecture notes)

Lecture notes, cheat sheets

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3. Factors of entrepreneurial activity

Entrepreneurship, in principle, can be done by everyone, since it is a public activity, but not every person has the opportunity and ability to entrepreneurship. According to Russian law, any citizen capable of acting can be an entrepreneur.

Entrepreneurial activity can go in two directions:

1) direct production of any goods, product or service;

2) the implementation of intermediary functions to promote the goods from the producer to the consumer.

Business Factors - this is everything that an entrepreneur uses in his activities, this includes both the means of production and the circulation of goods in the form of human resources, material resources, information and finance involved in production that require transportation.

In part, these factors are available to the entrepreneur himself.

If the entrepreneur does not have such factors, then it is possible to purchase these factors from their right holders (owners) for a certain cost; with their help, the entrepreneur produces and sells goods to the consumer.

If the factors are the goods necessary for the consumer, then the entrepreneur acts as an intermediary dealer.

As a result of entrepreneurial activity, the goals set by the entrepreneur are realized. The main objectives of entrepreneurial activity are:

1) profit from capital, financial, resource and material resources spent on a particular activity for a certain period of time;

2) satisfaction of consumer demand, its specific needs.

Of course, there are many more goals and in a broad sense we can talk about the following goals:

1) the accumulation of funds to expand production, to conquer new markets and increase capital;

2) stimulating the motivation of employees, increasing interest, increasing labor productivity;

3) orientation of customer demand for these products.

To achieve the goals, specific tasks of entrepreneurial activity are determined and solved in accordance with the policy of the enterprise. The purpose of the organization forms the direction and methods of entrepreneurial activity. The tasks of entrepreneurial activity and their solution, which lead to the achievement of the set goals, can be divided into two areas:

1) a set of tasks, the implementation of which positively affects the success of the innovative activity of the entrepreneur;

2) a set of measures to increase the efficiency of production processes or intermediary activities.

Authors: Egorova E.N., Loginova E.Yu.

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