Commercial activity. Entrepreneurial product: concept and essence (lecture notes)

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Commercial activity. Entrepreneurial product: concept and essence (lecture notes)

Lecture notes, cheat sheets

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21. Entrepreneurial product: concept and essence

In entrepreneurial activity, the main factors aimed at achieving the desired results are the production and sale of goods produced by the company.

The entrepreneur should determine in advance the main characteristics of the product that he planned to produce. This factor gives confidence not only in the implementation of the planned plans, but is also able to convince investors of the efficiency of the production of this product (product, service). If it is possible to produce a ostentatious sample of the product and give it the main characteristics, this will give solidity and reliability to the company.

Regardless of whether there is a sample or not, the content of the business plan must contain a complete description of the product, its properties and characteristics. It is necessary to indicate the demand for this product in consumer markets, its ability to meet the needs of consumers, as well as its main and secondary use. Emphasis can be placed on the difference between this product and those already on the market. The plan provides general technological assessments of products, their competitiveness, product advantages and ways to use these advantages.

The product can be presented in the form of the following scheme:

1) the name of the product (service), its trademark, patent for the product;

2) the essence of the product (service): what it is intended for, its necessity;

3) characteristic features of the product (service): what needs can be satisfied with its help; demand for it availability to buyers; ways of its implementation; what is the possibility of mastering the production of this product; costs in the process of its production; advantages of the product over others similar to it; how profitable is its acquisition by buyers; monetary opportunities for acquisition by the population;

4) forecast and analysis of goods: price forecast for the sale of goods, expected terms for maintaining competitiveness and stability of prices for goods, the need and possibility of updating it, intended sales markets;

5) a list of production conditions: increasing requirements for personnel, improving their qualifications, training and education of workers, supply of equipment and materials, development of instructors and technologists.

When planning business operations, it is important to take into account inflation, to predict all kinds of changes in the economic and industrial spheres.

Authors: Egorova E.N., Loginova E.Yu.

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