Commercial activity. New approaches to the problem of increasing the efficiency of entrepreneurship (lecture notes)

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Commercial activity. New approaches to the problem of increasing the efficiency of entrepreneurship (lecture notes)

Lecture notes, cheat sheets

Directory / Lecture notes, cheat sheets

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7. New approaches to the problem of improving the efficiency of entrepreneurship

The effectiveness of entrepreneurship is characterized by the full and competent use of resources to achieve the goals.

The problem of entrepreneurial efficiency exists both at the level of a single enterprise, and within the framework of the entire economic system, when we can talk about the efficiency of the economy as a whole.

Here we are talking about reducing production costs and maximizing profit in such conditions.

When evaluating the effectiveness of a market economy, inflation gives it an important specificity, which leads enterprises to crisis situations, distorting all data on their condition, which threatens with incorrect management decisions.

As a result, increasing efficiency comes down to maximizing profits while reducing costs against the background of increasing labor productivity using the achievements of scientific and technological progress.

Market research plays an important role in improving the efficiency of entrepreneurship. Such data are taken as a basis for choosing the strategy and activities of entrepreneurs. To emerge victorious in the competition, ensure the competitiveness of manufactured products and reduce business risks, today it is not enough to study, predict and take into account consumer demand.

It is necessary to adapt to the constantly changing tastes of the consumer.

The assessment of the functioning of the company is carried out according to performance indicators and depends on the goals of the analysis:

1) strategic goals;

2) tactical goals;

3) planning tasks;

4) other management objectives.

At the stages of investing in production, developing a business plan and selling the company's products, there are various aspects of the use of production factors and therefore the system of indicators of the effectiveness of their use is complex and multilateral.

The generalizing indicators of the efficiency of the production activity of the company as a whole are determined by comparing the volume of all material resources and the final result of its activity: the return on capital (assets) of the organization, the turnover of all capital, costs per unit of finished products, profitability of production and the average annual cost of fixed and working capital. The most general indicator is the profitability of all capital.

It reflects the organization's profit per one ruble of funds spent. This indicator is the most objective, it is also called the rate of return or the rate of return on funds. Tracking changes in this indicator and the reasons for such changes is the main task of the enterprise administration.

Authors: Egorova E.N., Loginova E.Yu.

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