Commercial activity. Market analysis (lecture notes)

Lecture notes, cheat sheets
Free library / Directory / Lecture notes, cheat sheets

Commercial activity. Market analysis (lecture notes)

Lecture notes, cheat sheets

Table of contents (expand)

22. Market analysis

The business plan has a section on the problem of market demand. It is advisable to prepare this section at the very beginning of the preparation of the plan, since the rest of the business plan depends on it.

Depending on the results of the market analysis, the firm chooses a marketing strategy. The strategy helps to develop a business plan correctly. In order to choose the right strategy, it is necessary to determine factors such as:

1) production program;

2) competition of similar goods in the market;

3) determination of the market segment where the sale of goods is planned;

4) determination of needs for the proposed product;

5) assessment of possible costs;

6) determination of expected income;

7) assessment of purchasing opportunities and ways to attract buyers;

8) the assumption of possible consumer needs.

The section of the business plan devoted to this subject is the most difficult task in planning a business operation. If a business operation is planned for the short term, this task is much easier than when planning a long-term operation.

Market demand can be estimated and anticipated in several ways. One of them is that there is a practical study of demand, sales volumes of goods, the capacity of its individual parts. Another way is that customers and buyers are offered a product in advance, which they guarantee to purchase. For this, methods of preliminary preparation of applications and orders for goods, the conclusion of contracts and agreements on the supply of goods are used.

In addition, there is a way to predict the possible sales of products manufactured by the firm.

The market is to be divided into segments in order to single out the most promising and targeted ones. This is necessary for the purposeful conquest of the desired market segment, where the sale of products or services will be most effective.

Once the customer base has been identified, the ways in which you can expand your customer base, attract new customers, and help keep them interested in the product in the future should be identified.

In relation to the competitiveness of the company, an assessment of the goods that make up the competition is carried out, during which it is necessary to highlight their strengths and weaknesses, determine the most competitive goods, compare their cost, quality characteristics.

It is necessary to conduct a comparative analysis of competing firms, determine the areas of their activities, highlight the advantages and disadvantages, compare the prices and qualities of their products, determine the reasons for the persistence or inconstancy of the competitiveness of these firms in the market, familiarize themselves with the methods of their advertising.

Authors: Egorova E.N., Loginova E.Yu.

<< Back: Entrepreneurial product: concept and essence

>> Forward: Marketing is

We recommend interesting articles Section Lecture notes, cheat sheets:

▪ Constitutional law of foreign countries. Crib

▪ Control theory. Crib

▪ Advocacy and notaries. Lecture notes

See other articles Section Lecture notes, cheat sheets.

Read and write useful comments on this article.

<< Back

Latest news of science and technology, new electronics:

The existence of an entropy rule for quantum entanglement has been proven 09.05.2024

Quantum mechanics continues to amaze us with its mysterious phenomena and unexpected discoveries. Recently, Bartosz Regula from the RIKEN Center for Quantum Computing and Ludovico Lamy from the University of Amsterdam presented a new discovery that concerns quantum entanglement and its relation to entropy. Quantum entanglement plays an important role in modern quantum information science and technology. However, the complexity of its structure makes understanding and managing it challenging. Regulus and Lamy's discovery shows that quantum entanglement follows an entropy rule similar to that for classical systems. This discovery opens new perspectives in the field of quantum information science and technology, deepening our understanding of quantum entanglement and its connection to thermodynamics. The results of the study indicate the possibility of reversibility of entanglement transformations, which could greatly simplify their use in various quantum technologies. Opening a new rule ... >>

Mini air conditioner Sony Reon Pocket 5 09.05.2024

Summer is a time for relaxation and travel, but often the heat can turn this time into an unbearable torment. Meet a new product from Sony - the Reon Pocket 5 mini-air conditioner, which promises to make summer more comfortable for its users. Sony has introduced a unique device - the Reon Pocket 5 mini-conditioner, which provides body cooling on hot days. With it, users can enjoy coolness anytime, anywhere by simply wearing it around their neck. This mini air conditioner is equipped with automatic adjustment of operating modes, as well as temperature and humidity sensors. Thanks to innovative technologies, Reon Pocket 5 adjusts its operation depending on the user's activity and environmental conditions. Users can easily adjust the temperature using a dedicated mobile app connected via Bluetooth. Additionally, specially designed T-shirts and shorts are available for convenience, to which a mini air conditioner can be attached. The device can oh ... >>

Energy from space for Starship 08.05.2024

Producing solar energy in space is becoming more feasible with the advent of new technologies and the development of space programs. The head of the startup Virtus Solis shared his vision of using SpaceX's Starship to create orbital power plants capable of powering the Earth. Startup Virtus Solis has unveiled an ambitious project to create orbital power plants using SpaceX's Starship. This idea could significantly change the field of solar energy production, making it more accessible and cheaper. The core of the startup's plan is to reduce the cost of launching satellites into space using Starship. This technological breakthrough is expected to make solar energy production in space more competitive with traditional energy sources. Virtual Solis plans to build large photovoltaic panels in orbit, using Starship to deliver the necessary equipment. However, one of the key challenges ... >>

Random news from the Archive

Smart air purification system in the car 18.05.2019

Hyundai Motor Group has developed an intelligent vehicle cabin air purification system called the Smart Air Purification System.

It is noted that traditional air purification systems for cars only work for a set period of time after being turned on, after which they turn off, regardless of the purity of the air in the cabin. The Smart Air Purification System functions differently.

The new system constantly monitors the quality of the air inside the machine and activates cleaning if it is not satisfactory. Moreover, the cleaning process continues until the indicators return to normal.

The complex involves the use of a special laser sensor, which guarantees the durability and reliability of the system. Conventional sensors often fail due to the accumulation of particles on the measuring lenses. The use of a laser circumvents this problem.

The Smart Air Purification System uses efficient air filters that provide up to 99% ultrafine particle filtration. In addition, the system includes an activated charcoal-based air purification module.

Passengers can monitor the air quality in the cabin on the screen of the multimedia system in real time thanks to 16 indicators.

"This innovation, which is already being considered for future Hyundai Motor Group vehicles, was developed in response to growing concern about the negative impact of fine dust on human health, especially in densely populated cities," says Hyundai Motor Group.

Other interesting news:

▪ A camera that works like the retina of the human eye

▪ 450 mm wafers and hard UV lithography

▪ Sneakers made from recycled chewing gum

▪ Virtual mobile operator Google Project Fi

▪ Silence in the operating room

News feed of science and technology, new electronics

Interesting materials of the Free Technical Library:

▪ section of the site Riddles for adults and children. Article selection

▪ article Puller for corn cobs. Drawing, description

▪ article Who lived on Olympus, and who lived on Parnassus? Detailed answer

▪ article Locksmith for the repair of boiler equipment and fuel oil facilities. Standard instruction on labor protection

▪ article Electronic light switch-regulator. Encyclopedia of radio electronics and electrical engineering

▪ article Moving coin. Focus secret

Leave your comment on this article:

All languages of this page

Home page | Library | Articles | Website map | Site Reviews