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Sneakers made from recycled chewing gum

26.04.2018

Chewing gum is chewed by many, but the nuance is that it is practically not amenable to natural decomposition. It is made of synthetic rubber, which is much cheaper than natural rubber, but as a result, a huge amount of chewing gum remains on the sidewalks of cities for a long time.

To reduce waste and debris, city marketing company Iamsterdam, design firm Explicit Wear and Gunshoe decided to make sneakers out of recycled chewing gum. Around 1,5 million of these rubbers are harvested from the streets of Amsterdam each year, and cleaning costs millions of dollars. It is from such collected chewing gum that the material for the soles of new sneakers is made. Four pairs of shoes take about 1 kg of chewing gum. The soles themselves are made from a substance called Gum-Tec, which is 20% chewing gum.

All the chewing gum in the soles is scraped off the streets of Amsterdam. Gum-Tec itself is produced in the form of granules, and then molded like a sole. It turns out to be as strong as regular rubber, but it smells like chewing gum. And, of course, it's not sticky. The rest of the shoes are made of leather. These sneakers cost 190 euros.

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