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Коммерческое право. Понятие и общая характеристика франчайзинга. Договор коммерческой концессии (самое важное)

Lecture notes, cheat sheets

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72. CONCEPT AND GENERAL CHARACTERISTICS OF FRANCHISING. COMMERCIAL CONCESSION AGREEMENT

Franchising is a new progressive system of business organization, which is used by the largest market participants to distribute their technologies under their own brand name. This is such a form of cooperation between independent entrepreneurs, in which one, who has successfully created one or more enterprises in a certain business area (franchisor), provides other entrepreneurs (franchisees) on a reimbursable basis with the right to use their own way of doing business, which by the time of interaction has been recognized and commercial success. Moreover, franchising generates a new participant in commercial activities, the so-called franchising broker, who acts as a link between the franchising participants, on the basis of an agency agreement (Chapter 52 of the Civil Code).

Franchising is based on commercial concession agreementwhen one party (the copyright holder) undertakes to provide the other party (the user), for a fee for a period or without specifying a period, the right to use in the user’s business activities a set of exclusive rights belonging to the copyright holder, including the right to a company name and (or) commercial designation of the copyright holder, on protected commercial information (for example, know-how), as well as on other objects of exclusive rights provided for in the contract - trademark, service mark, etc., with the exception of the name of the place of origin of the goods, since in this case it is important to link the production of goods to a certain area (for example, “Gzhel”, “Palekh”), where secrets and traditions are kept.

Commercial concession agreement - consensual, reimbursable, bilaterally binding, complex (contains rules on the rights to use objects of exclusive rights both subject to registration with the patent office (for example, a trademark) and not subject to registration (for example, a commercial designation), as well as rules on joint activities) . The parties to this agreement are the right holder and the user - individual entrepreneurs and (or) commercial organizations.

An essential term of the contract commercial concession, in addition to the subject, is the volume of use of the subject of commercial concession.

A commercial concession agreement is subject to registration by the justice authority at the location of the right holder or user. In relation to third parties, the commercial concession agreement is considered to have entered into force from the moment of its registration.

If the object of the commercial concession agreement is subject to protection in accordance with patent law, the commercial concession agreement, in addition to registration with the justice authorities, must also be registered with the federal executive body in the field of patents and trademarks - the Russian Agency for Patents and Trademarks. Failure to comply with this requirement entails the nullity of the commercial concession agreement as a whole or in part of this object.

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