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Коммерческое право. Коммерческое представительство (самое важное)

Lecture notes, cheat sheets

Directory / Lecture notes, cheat sheets

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62. COMMERCIAL REPRESENTATION

It is obvious that the constant presence of an entrepreneur in a particular market, the established reputation, the effective promotion of goods on the market, and, consequently, the disclosure of new business reserves are in a stable and dynamically functioning system of representative structures.

The reputation of an entrepreneur in the market depends on how he is represented. Reputation requires regular maintenance, and for this, representation must be conducted professionally, like any other type of business.

An entrepreneur can choose one of two options for building relationships with his representatives, which differ depending on the legal regulation: commercial representation and labor representation.

Commercial representation - this is a kind of civil-legal representation with specific features of doing business, which arises as a type of entrepreneurial partnership.

Commercial representation regulated by civil law and according to Ch. 10, 49 GK has the following features:

1) based on civil law transactions: power of attorney, contract of agency or agency;

2) a representative (attorney, agent) acts in commercial circulation on behalf of the person represented (principal, principal) and at his expense;

3) a transaction made by a representative on behalf of the represented directly creates, changes and terminates the civil rights and obligations of the represented;

4) scope of actions - legal and factual;

5) activity is regular;

6) the purpose of the activity is to make a profit, therefore the relationship between the representative and the represented is of a compensatory nature;

7) representative (attorney) acts for remuneration;

8) the representative acts with the diligence of a bona fide businessman;

9) the representative is liable as an entrepreneur with all his property;

10) the procedure for unilateral termination of the contract by the representative is legally complicated, since the representative is obliged to notify the principal no earlier than 30 days in advance and compensate for the losses caused by the unilateral termination of the contract.

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