Commercial law. Activities of wholesale fairs. Exhibitions (lecture notes)

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Commercial law. Activities of wholesale fairs. Exhibitions (lecture notes)

Lecture notes, cheat sheets

Directory / Lecture notes, cheat sheets

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LECTURE No. 20. Activity of wholesale fairs. Exhibitions

1. Activity of wholesale fairs

The wholesale fair is an independent market event, available to all manufacturers, sellers and buyers. The fair is organized at a specified place and for a specified period in order to conclude sales contracts for the exhibited samples and to form regional, interregional and interstate economic ties.

Currently, the legal status of fairs and the procedure for their holding are not regulated by a separate law. Traditionally fairs are organized as follows:

1) the central executive authorities, the authorities of the constituent entities of the Russian Federation create a fair committee;

2) the fair committee includes representatives of industry and trade management bodies;

3) the committee forms the governing and other bodies of the fair - the directorate, arbitration, departments;

4) the directorate decides on the issues of direct organization and management of the fair, determines the timing of the fair, sets the amount of fees for participants, decides on the accommodation of participants, develops a schedule of events, announces the fair in the media.

After all this, for a certain period of time, a fair is held in a certain place, during which direct links are established between sellers and buyers, as well as intermediary organizations, numerous contractual and economic relations are established in a short time, sales and supply issues are resolved, and sales are carried out. goods, samples of a large number of goods from various sectors of the economy are demonstrated.

The tasks of wholesale fairs are:

1) strengthening the influence of trade on the formation of plans for the production of goods;

2) impact on the industry in order to expand and update the range of goods;

3) introduction of new products into production;

4) supplying retail trade with goods in accordance with the orders of trade organizations and taking into account consumer demand.

Signs of wholesale fairs:

1) episodic;

2) pre-established dates for holding fairs;

3) a specific venue for the fair;

4) conducting trade in the form of open public auction;

5) trade in goods is carried out according to samples, standards, certificates, catalogs and descriptions.

By the scale of their activities, wholesale fairs can be:

1) international;

2) all-Russian;

3) regional;

4) local;

5) industry;

6) intersectoral.

By product specialization, fairs are divided into:

1) universal;

2) specialized.

2. Exhibitions

An exhibition is a public demonstration of the achievement of certain branches of the material or spiritual sphere of society, the main purpose of which is the exchange of ideas, theories, knowledge while conducting commercial work. The functions of the exhibition are that the exhibitions conduct marketing research in a specific market segment, present their own products, exchange information between legal entities, and conclude contracts for the sale of their products, production technologies. Exhibitions are classified:

1) by the geographical composition of the exhibits;

2) by thematic (industry) basis;

3) by the importance of the event for the economy;

4) by the time of operation:

a) permanent;

b) temporary;

5) by territory:

a) national;

b) international;

6) industry-wide and specialized.

The subjects of exhibition and fair activities are:

1) an exhibitor - a product representative acting to find its buyers or to find partners for joint activities; the state participates in exhibition activities as an exhibitor of weapons;

2) exhibition company (organizer) - a legal entity that organizes and holds exhibitions or individual expositions;

3) visitors are professionals who pursue their professional or commercial interests.

The organizers send information about the exhibition, which is called an irrevocable offer. It is targeted and reported in the press, it includes all the essential conditions. Participation in the exhibition is carried out on the basis of an application, the execution of which is called acceptance. The exhibitor is obliged to pay the mandatory registration fee. In case of refusal to participate, the fee is non-refundable. The subject of the contract is the exhibition area. The exhibition company presents the exhibitor for the period of installation, dismantling, operation of the equipment in a condition suitable for use for the specified purposes. Acceptance and delivery of the leased area is formalized by acts that are signed by authorized persons of the parties.

The essential terms of the contract for exhibition and fair services are:

1) the timing of the exhibition;

2) providing an area, which is subdivided into an unequipped and a turnkey equipped wall. The minimum size of the leased area is determined, while the exhibition area not occupied by the exhibitor 24 hours before the opening of the exhibition is considered as free;

3) insurance by the exhibition company of the leased premises, carried out at the expense of the exhibitor. This is a prerequisite.

The exhibitor is obliged:

1) provide access to the exhibits of the exhibition;

2) keep the exhibits that cannot be taken out or removed, sold until the end of the exhibition.

The Exhibitor carries out all types of promotional activities, but only within the limits of the rented stand and in accordance with the theme of the exhibition. If the exhibitor refuses additional services, then he is obliged to reimburse the amount of expenses, and in case of refusal of the ordered personnel, he pays a penalty. The exhibitor has the right to reduce the area of the exhibition or refuse to participate in it, while he is obliged to pay a penalty:

1) if he refused 2 months before the start of the exhibition - 50%;

2) if he refused 1 month before the start of the exhibition - 100%.

The dismantling of the exhibition must be carried out within the contractual terms, otherwise the exhibition company shall release the exhibition space at the expense of the exhibitor, without being liable for the damage caused to the exhibitor, and collect a penalty in the amount of three times the rent.

Organiser of the exhibition:

1) provide space or stand within the specified period;

2) independently carries out engineering and other types of services, works;

3) insure leased areas;

4) provide temporary protection.

If the terms of the exhibition are changed or the exhibition is canceled, and the organizer warned about this 3 months in advance, then he is released from liability. Also, the exhibition company is not responsible in case of force majeure circumstances.

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