Competition. Corporate strategy concept. Restructuring (most important)

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Competition. Corporate strategy concept. Restructuring (most important)

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30. The concept of corporate strategy. Restructuring

Corporate strategy - that which turns a corporation from a set of different types of business into a single whole, that is, a set of actions in which individual combinations of enterprise behavior are subject to a premeditated plan that helps it achieve its goal.

A corporate strategy and overall action plan for a diversified company is both a cherished desire and a stepchild in the practice of modern management.

The essence of corporate strategy boils down to two questions: what areas of activity will be carried out in the company and how the head office of the corporation will manage all these areas.

Background of corporate strategy

Any successful corporate strategy is based on a number of premises.

1. Competition is carried out at the level of subsidiaries.

2. Diversification inevitably leads to increased costs and stiffness of subsidiaries.

3. Shareholders may willingly diversify themselves.

These prerequisites mean that a corporate strategy cannot be successful unless it pays due attention to subsidiaries.

Exist four concepts corporate strategy.

1. Portfolio management.

2. Restructuring.

3. Transfer of experience and knowledge.

4. Separation of activities.

For reasonable and effective strategy choice you must:

1. Identification of relationships between existing subsidiaries.

2. Selection of the main types of commercial activities that would leave the foundation of the corporate strategy.

3. Formation of horizontal organizational mechanisms that promote the organization of relationships between the main areas of business and serve as the basis for further diversification.

4. Relentlessly pursuing favorable diversification opportunities that allow the separation of activities.

5. Steady diversification through the transfer of experience and knowledge, if favorable opportunities for separation of activities are limited or exhausted.

6. Relentlessly pursuing a restructuring strategy, if this is consistent with the professional experience of the administration or there are unfavorable opportunities for creating corporate interaction.

7. Dividend payments that provide shareholders with the opportunity to manage a portfolio of archives.

Diversification is a process of intersectoral expansion of capital, in which monopolies rely on technical and economic ties and relations between different sectors.

Author: Ilyina V.N.

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