Job description for a marketing project manager

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Job description for a marketing project manager. Full document

Occupational Safety and Health

Occupational Safety and Health / Job descriptions

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I. General Provisions

The VMP manager is appointed to the position and dismissed from the position in accordance with the procedure established by the current labor legislation of the General Director of the Enterprise.
The VMP manager reports directly to the head of the VMP.
A person with a higher education (economic marketing, advertising) is appointed to the position of VMP manager.
In his activities, the VMP manager is guided by:

the Charter of the enterprise;
this Job Description;
Regulations on the VMP;
the internal regulations of the enterprise;
regulatory documents on the work performed;
teaching materials;
orders and directives of the General Director.

The absence of the VMP manager, his duties are performed by a person appointed in the prescribed manner.

II. Qualifications

The VMP manager must know:

Legislative and regulatory legal acts regulating entrepreneurial, commercial and advertising activities.
Fundamentals of a market economy, entrepreneurship and business.
Market conditions.
The order of pricing and taxation.
Theory and practice of management.
Organization of advertising.
Means and carriers of advertising.
Fundamentals of business administration, marketing.
Forms and methods of conducting advertising campaigns.
Software tools used by the Enterprise to ensure the process of providing services.
The procedure for the development of agreements and contracts for the organization and conduct of advertising campaigns.
The procedure for developing business plans and commercial terms of agreements, agreements, contracts.
Fundamentals of business organization.
Modern means of collecting and processing information.
Principles of operation of computer technology, communications and communications.
Forms and methods of work with personnel, motivation.
Advanced domestic and foreign experience in advertising.
Ethics of business communication.
Fundamentals of sociology.
The internal regulations of the enterprise and other instructions regulating the activities of the enterprise.
Rules and norms of labor protection, safety measures, industrial sanitation and fire protection.

III. Official duties

Working with a client:

organization and control of brand programs;
study of the brand and its specifics;
study of brand briefs received from clients;
program adjustments;
analysis of the communication channels used during the program;
recommendations for optimizing planned and existing programs;
formation of estimates for items of expenditure during the implementation of the program;
attracting contractors: media, printing, souvenirs, outdoor advertising, content providers, etc.;
conclusion of contracts and development of TOR for contractors, control of the timing and quality of their implementation;
planning possible brand programs;
maintaining a brand reporting system (form, content, terms);
orientation in the market situation (new trends, competitive environment, possible threats);
ensuring well-established two-way communication;
quick response to the needs of the Client;
compilation and timely submission of reliable data at the request of the client;
control over the timely payment of invoices for the Client;
document flow control (Accounts, acts, Applications, Darchinyan, etc.);
work with objections;
solution of crisis situations.

Work with divisions and services of the Company:

organization of well-functioning communication between departments;
adaptation of the information received from the Client in accordance with the requirements of each of the departments: the timing and form of submission of requests;
timely setting tasks for the departments involved in the implementation of the Client's project;
carrying out additional consulting and information activities on the Client's project for each of the departments;
total control (at all stages) on the fulfillment of the tasks set by the departments;
synchronization of the activities of departments within the framework of the tasks set for the Client's program.

IV. Rights

The VMP manager has the right to:

Request and receive the necessary materials and documents related to the issues of their activities.
Make decisions within their competence.
Submit proposals for improving and optimizing their work and the work of the enterprise as a whole.
Notify the immediate supervisor of all shortcomings in the production activities of the enterprise (its structural divisions) identified in the course of the performance of their duties and make proposals for their elimination.
Request personally or on behalf of the management of the organization from the divisions of the services of the Enterprise and specialists information and documents necessary for the performance of his duties.
Involve specialists from all (individual) structural divisions in solving the tasks assigned to him (if this is provided for by the regulations on structural divisions, if not, then with the permission of the management).
Require the management of the enterprise to assist in the performance of his duties and rights.

V. Responsibilities

The VMP manager, as a member of the labor collective, is obliged to:

Conscientiously fulfill their labor duties, observe labor discipline, timely and accurately execute the orders of the administration and immediate supervisor, use all working hours for productive work;
Qualitatively and on time to fulfill production tasks and instructions;
Maintain cleanliness and order at your workplace, office and other premises, observe the established procedure for storing documents and material assets;
Efficient use of personal computers, office equipment and other equipment, economical and rational use of materials and energy, other material resources;
Observe the principles of relations with the administration (security) of the building in which the office premises are located;
Comply with the norms, rules and instructions for labor protection, industrial sanitation, fire safety rules;
Do not use for speeches and publications in the media information obtained through official position, the dissemination of which may harm the Company or its employees.

VI. A responsibility

The VMP Manager is responsible for:

Improper performance or non-performance of their official duties provided for by this instruction.
Providing false information about the project implementation process.
Retention of documentation and disclosure of information related to the list of confidential information.
Offenses committed in the course of carrying out their activities.
Violation of the internal regulations of the Enterprise.

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