Job description for the head of the marketing department

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Job description for the head of the marketing department. Full document

Occupational Safety and Health

Occupational Safety and Health / Job descriptions

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I. General Provisions

This Job Description defines the functional duties, rights and responsibilities of the Head of the Marketing Department.
The head of the marketing department is appointed and dismissed in accordance with the procedure established by current labor legislation by order of the director of the enterprise.
The head of the marketing department reports directly to _______.
A person with a higher professional (economic or engineering-economic) education and work experience in a specialty in the field of marketing is appointed to the position of Head of the Marketing Department.
The head of the marketing department should know:

legislative and regulatory legal acts, methodological materials on organizing marketing and assessing the financial and economic condition and market capacity;
methods for determining the solvency of demand for manufactured products and the procedure for developing long-term and current plans for the production and marketing of products;
main technological and design features, characteristics and consumer properties of the manufactured products, its difference from domestic and foreign analogues, advantages and disadvantages;
methods for studying market conditions and developing forecasts for the need for manufactured products;
economics of production;
organization of advertising;
methods for studying the motivation of consumers' attitudes towards products;
terms of delivery, storage and transportation of products;
ways and methods of work with dealers, mass media;
organization of repair services;
the procedure for consideration and preparation of responses to claims and complaints of consumers;
rules for registration of sales and advertising documentation;
standards and specifications for the company's products;
fundamentals of technology, organization of production, labor and management;
organization of accounting and reporting on the implementation of sales plans and sales of products;
fundamentals of labor legislation;
rules and norms of labor protection, safety measures, industrial sanitation and fire protection.

During the temporary absence of the Head of the Marketing Department, his duties are assigned to _______.

II. Official duties

Head of the Marketing Department:

Develops a marketing policy for the enterprise based on an analysis of the consumer properties of manufactured products and forecasting consumer demand and market conditions.
Supervises the research of the main factors that shape the dynamics of consumer demand for the company's products, the ratio of supply and demand for similar types of products, technical and other consumer qualities of competing products.
Ensures the department's participation in drawing up long-term and current plans for production and sales of products, identifying new markets and new consumers of products.
Coordinates the activities of all functional units for the collection and analysis of commercial and economic information, the creation of a data bank for marketing the company's products (supply requests, production contracts, availability of stocks, market capacity, etc.).
Organizes a study of consumer opinions about the products manufactured by the enterprise, its impact on the sales of products and the preparation of proposals to improve their competitiveness and quality.
Monitors the timely elimination of deficiencies indicated in complaints and claims received from consumers, motivating a certain attitude of consumers towards the company’s products. Organizes the development of a strategy for conducting advertising events in the media using outdoor, illuminated, electronic, postal advertising, advertising in transport, participation in industry exhibitions, fairs, sales exhibitions to inform potential indicators and expand sales markets.
Prepares proposals for the formation of the corporate identity of the enterprise and corporate design of promotional products.
Provides methodological guidance to the dealer service and provides it with all necessary technical and advertising documentation.
Participates together with other departments in the development of proposals and recommendations for changing the technical, economic and other characteristics of products in order to improve their consumer qualities and stimulate sales.
Provides management of the work of service centers for warranty service and repair of enterprise products, prepares proposals for technically sound planning and production of spare parts (in terms of quantity and nomenclature).
Supervises the correct storage, transportation and use of products.
Manages department employees.

III. Rights

The head of the marketing department has the right to:

Give instructions and tasks to his subordinate employees on a range of issues included in his functional responsibilities.
To control the fulfillment of planned tasks and work, as well as the timely execution of individual orders and tasks of employees subordinate to him.
Request and receive necessary materials and documents related to the activities of the marketing department.
Enter into relationships with departments of third-party institutions and organizations to resolve operational issues of production activities that are within the competence of the Head of the Marketing Department.
Represent the interests of the enterprise in third-party organizations on issues related to the production activities of the marketing department.

IV. A responsibility

The head of the marketing department is responsible for:

The results and effectiveness of the production activities of the marketing department, ensuring the fulfillment of the functions assigned to the department.
Failure to ensure the fulfillment of his functional duties, as well as the work of his subordinate employees on production issues.
Inaccurate information about the status of the department's work plans.
Failure to comply with orders, instructions and instructions of the director of the enterprise.
Failure to take measures to suppress the identified violations of safety regulations, fire safety and other rules that pose a threat to the activities of the enterprise, its employees.
Failure to ensure compliance with labor and performance discipline by employees subordinate to the Head of the Marketing Department.

V. Working conditions

The working hours of the Head of the Marketing Department are determined in accordance with the Internal Labor Regulations established at the enterprise.
Due to production needs, the Head of the Marketing Department may go on business trips (including local ones).
To resolve operational issues related to ensuring production activities, the Head of the Marketing Department may be allocated company vehicles.

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