Job Description for Advertising Manager

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Job Description for Advertising Manager. Full Document

Occupational Safety and Health

Occupational Safety and Health / Job descriptions

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I. General Provisions

The advertising manager belongs to the category of managers.
When performing official duties, reports directly to _______.
Appointment to the position and dismissal from it is carried out by order of the General Director.
A person with a higher professional education (major in management) or higher professional education and additional training in the field of management, work experience in the specialty for at least 2 years is appointed to the position of an advertising manager.
The advertising manager must know:

legislative and regulatory legal acts regulating entrepreneurial, commercial and advertising activities;
fundamentals of a market economy, entrepreneurship and business;
market conditions;
the procedure for pricing and taxation;
theory and practice of management;
organization of advertising;
means and media of advertising;
basics of business administration, marketing;
forms and methods of conducting advertising campaigns;
the procedure for the development of agreements and contracts for the organization and conduct of advertising campaigns;
ethics of business communication;
fundamentals of sociology, general and special psychology;
fundamentals of production technology, enterprise management structure, prospects for innovation and investment activities;
basics of office work organization;
modern means of collecting and processing information;
means of computer technology, communications and communications;
forms and methods of work with personnel, labor motivation;
fundamentals of labor legislation;
advanced domestic and foreign experience in advertising;
rules and norms of labor protection, safety measures, industrial sanitation and fire protection.

In his work, the advertising manager is guided by:

Charter;
this Job Description.

During the absence of the advertising manager, his duties are performed by a duly appointed person.

II. Functional responsibilities

Advertising manager:

Organizes work on advertising manufactured products or services performed in order to promote them to sales markets, informing consumers about the benefits of quality and the distinctive properties of the advertised goods or services.
Manages, plans and coordinates advertising campaigns.
Develops plans for promotional activities for one type or group of goods (services) and determines the costs of their implementation.
Participates in the formation of an advertising strategy based on promising areas for further organizational development, innovation and investment activities.
Carries out the choice of forms and methods of advertising in the media, their text, color and musical design.
Determines specific advertising media (newspapers, magazines, commercials, etc.) and their optimal combination.
It studies the sales market and consumer demand in order to determine the best time and place for advertising, the scope and timing of advertising campaigns, the circle of people to whom advertising should be directed, focusing it on target groups by profession, age, purchasing power, gender.
Organizes the development of advertising texts, posters, brochures, catalogs, booklets, controls their quality, ensuring the visibility and accessibility of advertising, compliance with public morality, preventing violations of the rules of competition.
Controls the development and implementation of agreements and contracts for advertising products or services.
Organizes relations with business partners, a system for collecting the necessary information and expanding external relations in order to improve advertising activities.
Analyzes the motivation of demand for manufactured products or services, organizes the study of customer needs and determines the direction of advertising campaigns.
Maintains the necessary links with other structural divisions of the enterprise, institution, organization in the process of developing and conducting promotional activities, attracts consultants and experts to solve assigned tasks, invites well-known and popular people to participate in advertising, concluding contracts with them on a commercial basis.
Supervises subordinate employees.

III. Rights

The advertising manager has the right to:

Require management to create the necessary conditions for the performance of official duties.
Within its competence, report to the immediate supervisor about all the shortcomings identified in the course of activities and make proposals for their elimination, as well as make proposals for improving the work of the enterprise.
Get acquainted with the draft decisions of the management of the organization relating to its activities.
Request personally or on behalf of the General Director from the managers and specialists of the enterprise information and documents necessary for the performance of official duties.
Involve specialists from other departments in solving tasks assigned to him.

IV. A responsibility

The advertising manager is responsible, within the limits determined by the current legislation of Ukraine, for:

Improper performance or non-performance of their official duties provided for by this instruction.
Offenses committed in the course of carrying out their activities.
Violation of the internal regulations of the enterprise.

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