Job description for an advertising agent

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Job description for an advertising agent. Full Document

Occupational Safety and Health

Occupational Safety and Health / Job descriptions

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I. General Provisions

The advertising agent belongs to the category of technical performers.
A person who has a secondary (complete) general education and special training according to an established program without presenting requirements for work experience is appointed to the position of an advertising agent.
Appointment to the position of an advertising agent and dismissal from it is carried out by order of the director of the enterprise on the proposal of _______.
The advertising agent reports directly to _______.
During the absence of an advertising agent (business trip, vacation, illness, etc.), his duties are performed by a person appointed in the prescribed manner, who acquires the appropriate rights and is responsible for the proper performance of the duties assigned to him.

II. Qualifications

The advertising agent must know:

Normative legal acts, provisions of the instruction, other guidance materials related to advertising activities.
Advertising legislation.
Types of advertising and the basis of organizational advertising.
Prospects for the development of an enterprise that produces advertised products and provides advertised services.
The nomenclature and range of products and services provided, their main characteristics.
The requirements of potential buyers for manufactured products and customers for the services provided.
Current price lists and price lists.
Fundamentals of organizing communication with the media, techniques and methods of business communication and negotiation.
Methods for collecting and preparing promotional materials.
The procedure for preparing advertising campaigns.
Fundamentals of aesthetics, ethics, psychology.
Fundamentals of economics, organization of labor and management.
Internal labor regulations.
Rules and norms of labor protection.

III. Official duties

Advertising agent:

Carries out, as an intermediary, work on the presentation and promotion of goods, services, commercial ideas, the implementation of a set of measures aimed at facilitating their implementation or achieving other marketing tasks, observing ethical standards for advertising goods, services.
Concludes contracts or agreements between the principal and the intermediary that determine the nature and scope of work to be performed at the expense and on behalf of the principal, as well as their payment at the current rates or the terms of the agreement (agreement).
Informs potential buyers and consumers about new goods, services, ideas, revealing (not inherent in others) their specific features, about the practical use of the object of advertising, convincing them that it is this product, service, idea that he needs.
When carrying out advertising work, he refers to the opinions of a prestigious buyer or consumer, takes into account the solvency of various groups of the population.
Prepares and submits reports in a timely manner.
Encourages the consumer to repeatedly make purchases of goods and apply for services.
It distinguishes the object of advertising from the mass of messages circulating in the media, characterizes it with additional distinctive consumer qualities, advantages in the market for goods and services, creating demand and encouraging buyers and consumers to conclude a deal.
Takes measures to ensure the participation of potential buyers and consumers in the presentations of goods and services, as well as held fairs, exhibitions, excursions to enterprises that manufacture advertised products.
Carries out work to popularize the manufacturer, its commercial relations, the principles underlying its activities, aimed at forming a benevolent attitude of buyers and consumers and ensuring the prestige of the advertiser.
Conducts explanatory work among buyers and consumers of goods about guarantees, rights and ways to protect their interests.
Takes part in the implementation of long-term plans for the preparation and placement of advertising, taking into account the nature of demand (uniform or seasonal) for goods (services), improving the methods of its implementation, as well as in work to increase efficiency and reduce costs associated with advertising.
Establishes communication with the media on the placement of advertising.
He studies advanced domestic and foreign experience in organizing advertising work, mastering new types of advertising that ensure the allocation and promotion of the advertised object in the market of goods and services.
Interacts with other advertising agents.
Performs individual official assignments of his immediate supervisor.

IV. Rights

The advertising agent has the right:

Get acquainted with the draft decisions of the management of the enterprise relating to its activities.
Submit proposals for the improvement of the work related to the responsibilities provided for in this instruction for consideration by the management of the enterprise.
Within the limits of his competence, report to his immediate supervisor about all the shortcomings identified in the course of his activities and make proposals for their elimination.
Request personally or on behalf of the immediate supervisor from specialists and performers information and documents necessary for the performance of his duties.
Require the management of the enterprise to assist in the performance of their duties and rights.

V. Responsibility

The advertising agent is responsible for:

For improper performance or non-performance of their official duties provided for by this Job Description - within the limits determined by the current labor legislation of Ukraine.
For offenses committed in the course of carrying out their activities - within the limits determined by the current administrative, criminal and civil legislation of Ukraine.
For causing material damage - within the limits determined by the current labor and civil legislation of Ukraine.

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