Job Description for Marketing Director

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Job Description for Marketing Director. Full Document

Occupational Safety and Health

Occupational Safety and Health / Job descriptions

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I. General Provisions

A person with a higher professional (economic or engineering and economic) education and at least __ years of experience in the specialty in the field of marketing is appointed to the position of marketing director.
Appointment to the position of marketing director and dismissal from it is carried out by order of the general director of the organization.
The Marketing Director must have:

organizational abilities;
analytical skills;
ability to plan ahead;
communication abilities.

The marketing director must know:

legislative regulations, methodological materials on the organization of marketing and assessment of the financial and economic state and market capacity;
methods for determining the solvency of demand for goods and the procedure for developing long-term and current plans for the production and marketing of products;
methods for studying market conditions and developing forecasts for the need for manufactured products;
organization of advertising;
ways and methods of work with dealers, mass media;
procedure for consideration and preparation of advertising documentation and responses to claims;
standards and specifications for the company's products;
organization of accounting and reporting on the implementation of plans and sales of products;
company development prospects;
main technological and design features, characteristics and consumer properties of the products sold, its difference from domestic and foreign analogues, advantages and disadvantages;
terms of delivery, storage and transportation of products;
computer technologies and operating systems;
fundamentals of labor legislation;
rules and norms of labor protection, safety measures, industrial sanitation and fire protection.

The Marketing Director in his activities is guided by this Job Description.
The Marketing Director reports directly to the Deputy the general director of the company.
During the absence of the marketing director (vacation, illness, etc.), his duties are performed by a duly appointed person who acquires the relevant rights and is responsible for the proper performance of the duties assigned to him.

II. Official duties

Marketing director:

Carries out the development of the company's marketing policy based on the analysis of consumer properties of the product and forecasting consumer demand for products, technical and other consumer qualities of competing products.
Ensures the participation of departments under direct supervision in accordance with long-term and current plans for the purchase and sale of goods.
Identifies new markets and new consumers of goods.
Coordinates the activities of all departments for the collection and analysis of commercial and economic information, the creation of a database for marketing (supply requests, availability of stocks, market capacity, etc.).
Organizes the study of consumer opinion about the product. Prepares proposals to improve the competitiveness and quality of goods.
Carries out control over the timely elimination of shortcomings indicated in complaints and claims received from consumers, the motivation of a certain attitude of consumers to the company's products.
Organizes the development of a strategy for conducting promotional activities in the media using outdoor, illuminated, electronic, postal advertising.
Prepares proposals for the formation of a trade mark and brand of the company.
Carries out planning and reporting procedures for the sales and marketing department.
Participates in the evaluation of the department.

III. Rights

The Marketing Director has the right to:

Get acquainted with the draft decisions of the company's management regarding the activities of the marketing department.
Submit proposals to improve the work related to the marketing department for consideration by the management.
Request from the heads of structural divisions of the company, specialists and other employees the information and documents necessary for their work, necessary for the performance of their duties.
Involve specialists from all (other) structural divisions in solving the tasks assigned to him.
Submit to the director of the company:

representation of the appointment, transfer and dismissal of employees subordinate to him;
proposals to encourage distinguished employees, to impose penalties on violators of discipline;
sign and endorse documents within their competence;
require the management of the company to assist in the performance of their duties.

IV. A responsibility

The Marketing Director is responsible for:

For the proper performance or non-performance of their official duties provided for by this Job Description - within the limits determined by the current labor legislation of Ukraine.
For causing material damage - within the limits determined by the current labor and civil legislation of Ukraine.

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