What advertising gimmick helped American Orville Redenbacher become the King of Popcorn? Detailed answer

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What advertising gimmick helped American Orville Redenbacher become the King of Popcorn? Detailed answer

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What advertising gimmick helped American Orville Redenbacher become the King of Popcorn?

Orville Redenbacher and his partner Charles Bowman developed a hybrid variety of corn with larger, softer kernels, but no popcorn company was willing to buy the variety from them due to its high cost. Redenbacher and Bowman then decided to make their own popcorn and advertised Orville Redenbacher's gourmet popcorn as "the most expensive in the world."

Thanks to this marketing ploy, Orville Redenbacher's popcorn was a huge success in the 1970s.

Author: Kondrashov A.P.

Random interesting fact from the Great Encyclopedia:

Why in the Moscow metro, in some cases, stations are announced by a male voice, and in another - by a female?

If you travel in the Moscow metro towards the city center, the stations will be announced in a male voice, and when moving from the center - in a female voice. On the circle line, a male voice can be heard when moving clockwise, and a female voice can be heard counterclockwise. This was done for the convenience of orienting blind passengers.

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