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Let's hit the rally on off-road and sloppiness

Ilya Ilf and Yevgeny Petrov

Phraseologism: Hit the rally off-road and sloppiness.

Meaning: The phrase is a symbol of meaningless, stupefying slogans and all kinds of advertising.

Origin: From the novel (ch. 6 "Gnu Antelope") "The Golden Calf" (1931) by Soviet writers Ilya Ilf (1897-1937) and Evgeny Petrov (1903-1942). From the speech given by Ostap Bender in the city of Udoev at a rally organized in honor of the participants in the motor rally, for whom the locals mistook the crew of the Antelope Wildebeest. Ostap here simply repeated the call that he himself had written on a banner attached to Adam Kozlevich's car: the same bag, he printed in block letters a brown inscription: Motor rally - off-road and sloppiness! ... As soon as the car started, the poster arched under the pressure of the wind and took on such a dashing look that there could be no more doubts about the need to bang a motor rally on impassable roads, slovenliness! , and at the same time, maybe even on bureaucracy. The expression served as the basis for phrases similar in form (with a corresponding replacement of concepts), parodying the demagogic nature of such slogans.

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