Job description for a regional manager

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Job description for regional manager. Full document

Occupational Safety and Health

Occupational Safety and Health / Job descriptions

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I. General Provisions

The regional manager belongs to the category of leaders.
The regional manager must know:

Ukrainian legislation;
market economy, entrepreneurship and business fundamentals;
regional market, its conjuncture, features and specifics;
pricing methods, pricing strategy and tactics;
basics of marketing (marketing concept, basics of marketing management, methods and directions of market research);
theory of management, macro- and microeconomics, business administration;
basics of advertising, forms and methods of conducting advertising campaigns;
assortment, classification, characteristics and purpose of the goods (services, works) offered;
conditions for storing and transporting goods (providing services, performing work);
principles of organizing trade in the region (providing services, performing work);
psychology and principles of sales (rendering services, performing work);
the procedure for developing business plans and commercial terms of agreements, contracts;
development prospects and needs of regional consumers (buyers, clients);
civil, trade and patent legislation, advertising legislation;
the basics of organizing work to create demand and stimulate the sale of goods (provision of services, performance of work) in the region;
current forms of accounting and reporting;
ethics of business communication;
rules for establishing business contacts;
fundamentals of sociology, psychology and labor motivation;
principles of management of regional divisions of the enterprise;
methods of information processing using modern technical means of communication and communication, computer.

Appointment to the position of regional manager and dismissal from the position are made by order of the head of the enterprise upon the recommendation of _______.
During the absence of the regional manager (business trip, vacation, illness, etc.), his duties are performed by a person appointed in the prescribed manner. This person acquires the corresponding rights and bears responsibility for the improper performance of the duties assigned to him.

II. Official duties

Regional Manager:

Collects information about the regional market (number and profile of business entities in the region, population, general price level and wage ratio, basic consumer demand, activities of competitors in the region, etc.).
Analyzes information about the regional market and, based on the results of the analysis, develops a strategy for presenting goods (services, works) in the region.
Manages the financial and economic activities of the enterprise in the region (material and technical support, procurement and storage of raw materials necessary for production; sales of products (provision of services, performance of work) in the regional market; payments for goods sold (services provided, work performed).
Ensures the implementation of advertising campaigns to promote goods (services, works) in the region, implements PR campaigns to create a favorable image of the enterprise in the region, taking into account local specifics, organizes the presentation of goods (services, works) at regional exhibitions and fairs.
Develops sales plans in the region, programs to increase sales volumes and coordinates their implementation.
Organizes and develops a distribution system in the region, searches for wholesale buyers (clients), partners (for joint development of the regional market).
Organizes seminars for potential partners in order to explain the company’s policy on promoting goods and involving new partners in this process.
Organizes internal certification of regional partners in order to guarantee the quality of goods sold (manufactured), services provided, work performed, and maintaining the image of the enterprise.
Organizes the work of sales representatives (company offices and independent specialists) in the region, coordinates merchandising in the region.
Coordinates the conclusion of economic and financial agreements with regional counterparties and monitors the timeliness and quality of fulfillment of contractual obligations; coordinates payments for goods sold (services provided, work performed) and financial flows (to the central office of the enterprise, to the reserve of a regional division, etc.), work to expand direct and long-term economic relations.
Ensures the targeted use of financial resources provided for work in the region, prepares and submits reports to the management of the enterprise in the following areas: demand for individual items of goods (services, works) and a list of goods (services, works) that are not sold; sales volumes; financial and economic indicators of activity in the region; change in the position of the enterprise in the region after the first entry into the regional market, trends in its change.
Coordinates its work with the central office of the enterprise (head office), ensures compliance with the guidelines and orders of the management of the central office (head office).
Represents and protects the interests of the enterprise in the region.

III. Rights

The regional manager has the right:

Make proposals for adjusting the strategy for developing a new region, developed by specialists from the central office (headquarters).
Manage the financial and material resources entrusted to him.
Sign and endorse documents within their competence.
Submit proposals for the promotion and introduction of new products to the regional market and for the development of new regional markets for consideration by the management of the central office (head enterprise).
Get acquainted with the documents that define his rights and obligations in his position, the criteria for assessing the quality of performance of official duties.
Request from the management and specialists of the central office (headquarters) information and documents necessary to fulfill his official duties.
Require the management of the central office (head enterprise) to provide organizational and technical conditions and prepare the established documents necessary for the performance of official duties.

IV. A responsibility

The Regional Manager is responsible for:

For improper performance or non-performance of their official duties provided for by this Job Description - within the limits established by the current labor legislation of Ukraine.
For offenses committed in the course of their activities - within the limits established by the current administrative, criminal and civil legislation of Ukraine.
For causing material damage to the enterprise - within the limits established by the current labor and civil legislation of Ukraine.

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