Job description for advertising and PR manager

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Job description for advertising and PR manager. Full document

Occupational Safety and Health

Occupational Safety and Health / Job descriptions

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I. General Provisions

The main task of the Advertising and PR Manager is to create a positive image of the company and provide feedback to the target audience to attract new clients to the company and support the existing client base.
The Advertising and PR Manager is appointed and dismissed by order of the General Director.
The Advertising and PR Manager reports directly to the General Director.
An advertising and PR manager should know:

procedural PR technologies, facilitation, mediation, information management and news construction;
forms of submission of information and news materials;
strategic planning of PR activities;
image and corporate relations in the company.

During the period of temporary absence of the Advertising and PR Manager, he is replaced by a person appointed by the General Director, who has all the rights and bears the corresponding responsibilities of the absent Advertising and PR Manager.
In its activities, the advertising and PR manager is guided by:

the legislation of Ukraine;
orders, instructions, instructions of the General Director and Executive Director;
Company charter, rules, instructions;
quality policy and other documents regulating the work of the advertising and PR manager;

II. Official duties

The Advertising and PR Manager performs the following functional responsibilities:

Drawing up a work plan for advertising and PR, submitting the plan for approval to the General Director and quarterly adjustments.
Carrying out PR communications across all lines of business, as well as corporate and personal PR for company employees.
Participation in the generation of information occasions to obtain a favorable information background for all areas of the company’s business.
Monitoring the PR activity of competitors.
Working with PR agencies in cases of special events and PR programs.
Organization and holding of exhibitions, presentations and conferences.
Creating a positive image of the company in the market, increasing the mention of the company among the target audience - potential clients, and brand awareness.
Maintaining a database of media recipients in an up-to-date state.
Designing, planning, organizing and conducting special events aimed at increasing demand for the company's services.
Writing articles and analytical materials for the company's website.
Writing texts for press releases, advertising texts (for the company, for clients).
Work with clients of the company on PR support.
Maintaining acquaintances and business connections that promote the company’s services and expand the client base.
Control over the timely elimination of deficiencies indicated in complaints and claims received from clients and consumers, motivating a certain attitude of consumers towards the services of the enterprise.
Development of a strategy for conducting advertising events in the media using outdoor, illuminated, electronic, mail advertising, advertising in transport, participation in industry exhibitions, fairs, sales exhibitions to inform potential indicators and expand sales markets.
Formation of the company's corporate style and corporate design of advertising products.
Systematic media coverage of information about the company's activities.
Monitoring publications about the company.
Establishing contacts with leading professional media.
Compiling (writing) articles about the company and publishing articles and analytical materials.
Maintaining contracts with contractors (printing houses, design studios, advertising departments of publications, souvenir manufacturers, etc.).
Advertising output control.
Design development of advertising and other printed products.
Order souvenir, advertising and printing products.
Design of exhibition stands.
Layout of the corporate newspaper.
Execution of one-time assignments of the General and Executive Directors related to the activities of the advertising and PR manager.

III. Rights

The advertising and PR manager has the right to:

Give instructions and tasks to his subordinate employees on a range of issues included in his functional responsibilities.
To control the fulfillment of planned tasks and work, as well as the timely execution of individual orders and tasks of employees subordinate to him.
Request and receive the necessary materials and documents related to the activities of the Advertising and PR Manager.
Enter into relationships with departments of third-party institutions and organizations to resolve operational issues of production activities that are within the competence of the Advertising and PR Manager.
Represent the interests of the company in third-party organizations on issues related to the production activities of the Advertising and PR Manager.
Require management to provide work space, technical means, and communications.
Make suggestions aimed at improving the activities of the Advertising Manager, designer and the company as a whole.

IV. A responsibility

The Advertising and PR Manager is responsible for:

The results and effectiveness of their professional activities.
Failure to fulfill his functional duties, as well as the work of his subordinate employees on production issues.
Inaccurate information about the status of the implementation of the plan of their work.
Failure to comply with orders, instructions and instructions of the General Director of the company.
Failure to take measures to suppress identified violations of safety regulations, fire safety and other rules that create a threat to the activities of the enterprise and its employees.
Failure to comply with labor and executive discipline by the Advertising and PR Manager and employees subordinate to the Advertising and PR Manager.
For the implementation/non-fulfillment of the PR and advertising plan, approved quarterly by the General Director and which is an integral part of this Job Description.

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