Job Description for a Marketing Specialist

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Job Description for a Marketing Specialist. Full document

Occupational Safety and Health

Occupational Safety and Health / Job descriptions

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I. General Provisions

A marketing specialist belongs to the category of specialists who is hired and dismissed from it by order of the director of the enterprise on the proposal of the head of the marketing department.
The Marketing Specialist reports directly to the Head of Marketing.
A person who has a higher professional (economic) education, without presenting requirements for work experience, or a higher professional education and additional training in marketing, without presenting requirements for work experience, is appointed to the position of a marketing specialist.
During the absence of a marketing specialist, his duties are performed by a deputy appointed in the prescribed manner, who acquires the appropriate rights and is responsible for the timely and high-quality performance of the duties assigned to him.
In his work, the marketing specialist is guided by:

legislative and regulatory acts on marketing issues;
methodological materials related to relevant issues;
the Charter of the enterprise;
labor regulations;
orders and orders of the director of the enterprise and the immediate supervisor.
this Job Description.

The marketing specialist must know:

legislative and regulatory acts, as well as methodological materials on marketing;
market methods of management, patterns and features of economic development;
conjuncture of the internal and external market;
marketing research methods;
basics of management;
organizational and legal status of the enterprise, prospects for its development;
experience of similar domestic and foreign firms;
ethics of business communication;
technology for the production of products, work (services) performed;
methods for calculating profit, efficiency, profitability and production costs;
pricing and pricing policy;
organization of trade and marketing activities, production, labor and management;
methods of studying the internal and external market, its potential and development trends;
forms of accounting documents and reporting procedures;
technical means of collecting and processing information, communication and communications;
computer technologies and operating systems;
organization of advertising;
civil and labor legislation;
rules and regulations of labor protection.

II. Official duties

To carry out the development of measures for the production of products (goods) and the provision of services that find the greatest demand and market.
To promote the balanced development of production and the service sector, to prepare proposals for the selection and change of directions for the development of the product range, production, economic and entrepreneurial activities.
Participate in the development of marketing policy, price determination, create conditions for the systematic sale of goods and the expansion of services provided, meet the demand of buyers (clients) for goods and services.
To study the market for similar goods and services (analysis of demand and consumption, their motivations and fluctuations, the activities of competitors) and its development trends.
Forecast the volume of sales and form consumer demand for goods and services, identify the most effective sales markets, as well as requirements for the quality characteristics of the product (method of production, service life, rules of use, packaging) or the service provided.
Investigate the factors that influence the sale of goods and are important for the successful implementation of the services provided, the types of demand (sustained, rush, short-term, etc.), the reasons for its increase and decrease, the differentiation of the purchasing power of the population.
To improve the information support of ongoing market research.
Develop demand generation and sales promotion programs, recommendations for market selection in accordance with available resources.
Determine measures, prepare proposals and develop recommendations for improving the quality and consumer properties of goods and services, prospects for the development of new products and markets, taking into account the socio-demographic characteristics of various population groups, the state and dynamics of their incomes, traditions and tastes, as well as necessary for This costs all types of resources, including raw materials, materials, energy, personnel.
Analyze the competitive environment, taking into account changes in the tax, pricing and customs policy of the state, turnover, profit from sales, competitiveness, speed of implementation, factors affecting sales.
Monitor sales, compare planned data with the results obtained in terms of volume, revenue, time of sale (rendering services) and the territory of their distribution, identify deviations and changes in market conditions.
Ensure the growth of the efficiency of entrepreneurial activity, profits and incomes, increase the competitiveness of goods and services.
Take part in the training, retraining and advanced training of managerial personnel, taking into account the requirements of a market economy.
Carry out individual official assignments of your immediate supervisor.

III. Rights

The marketing specialist has the right to:

Get acquainted with the draft decisions of the management of the enterprise relating to its activities.
Submit proposals for improvement of the work related to the responsibilities provided for in this instruction for consideration by the management.
Receive from the heads of structural divisions, specialists information and documents on issues within its competence.
Involve specialists from all structural divisions of the enterprise to solve the duties assigned to it (if it is provided for by the regulations on structural divisions, if not, with the permission of the head of the enterprise).
Require the management of the enterprise to assist in the performance of their duties and rights.

IV. A responsibility

The Marketing Specialist is responsible for:

For failure to perform (improper performance) of their official duties provided for by this Job Description, within the limits determined by the labor legislation of Ukraine.
For offenses committed in the course of carrying out their activities - within the limits determined by the administrative, criminal and civil legislation of Ukraine.
For causing material damage - within the limits determined by the labor, criminal and civil legislation of Ukraine.

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