Job Description for Marketing Manager

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Job description for a marketing manager. Full document

Occupational Safety and Health

Occupational Safety and Health / Job descriptions

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I. General Provisions

The marketing manager is the enterprise's expert in systematizing marketing assessments, drawing up sales forecasts and recommendations in the field of marketing.
The marketing manager reports to the head of the marketing research department, and in his absence, to the deputy general director for marketing.
Appointed to the position and dismissed from it by order of the general director of the enterprise in the prescribed manner.
The marketing manager organizes his work in accordance with the requirements of the instructions and internal regulations of the enterprise, the rules for maintaining relevant documentation.
In his work, the marketing manager is guided by:

current legislation,
regulatory documents on the procedure for maintaining statistical and accounting reporting,
company charter,
Regulations on the marketing structure of the enterprise,
Regulations on the marketing plan,
organizational and administrative documents of the enterprise,
this Job Description.

The marketing manager carries out written and oral orders from the management of the enterprise and the head of the marketing research department.
A person with a higher economic education, qualification certificate, certificate or diploma of advanced training and qualification of a marketer is appointed to the position of marketing manager.
The marketing manager must know:

regulations and instructions on maintaining documents for conducting marketing research, as well as on the procedure for developing an enterprise marketing plan;
resolutions, instructions, orders of the management of the enterprise, development of approved forms of documents;
the organizational structure of the company and the main activities of its divisions;
information about all types of economic activities carried out by the enterprise;
technologies of marketing and financial forecasting, methods of analyzing economic performance indicators;
types and forms of documents used in drawing up a marketing plan and monitoring the implementation of its individual activities;
the procedure for documenting operations carried out in the market research service and their reflection in the in-house planning system;
organization of document circulation in the company;
rules for the operation of computer and organizational equipment;
rules and norms of labor protection and safety, industrial sanitation and fire protection.

The marketing manager must have the skills to work with a personal computer in accordance with the requirements of the instructions, and be able to use the necessary software.

II. Official duties

Development of recommendations and forecasting of the company's position in the market.
Generalization and systematization of marketing assessments, various marketing information, presenting them in established formats.
Drawing up reports on regional (on-site) marketing research in preparation for promoting the company’s product in other regions.
Presentation to the management of the enterprise of the first version of the enterprise marketing plan in accordance with certain regulations and within the established time frame.
Monitoring the implementation of marketing plan activities.
Coordination of work on the preparation of a marketing plan and individual events.
Informing and consulting sales employees when concluding contracts and other departments on the development of individual marketing plan activities.
Methodological support for development, ensuring approvals and submitting sales forecasts for approval.
Organization of the preparation of the marketing plan in the structural divisions of the company.
Analysis of specific activities of the marketing plan and identification of weaknesses, returning them for revision if necessary.
Development and approval of a budget for implementation costs in accordance with budget regulations and on time.
Drawing up reports on the actual execution of the budget for implementation costs and the marketing plan, analyzing the factors of discrepancy between the actual and planned results of structural divisions, developing recommendations and proposals for the company's management.
Maintain documentation for planning marketing activities.
Departure on business trips for marketing research.
Rational organization and maintenance of order in the workplace.
Raising qualifications and professional level.
Compliance with labor and performance discipline.

III. Rights

The marketing manager has the right to:

Possess complete information on the technical level, quality and technical maintenance of products, as well as other information on the activities of the enterprise’s divisions relating to its position in the market.
Sign and endorse the sales forecast, marketing plan and sales budget, commercial expenses report, refuse to sign and endorse them in case of non-compliance with established requirements or analysis results.
Contact the management of the enterprise for all questions regarding production and operational activities.
Make proposals for launching new products, improving the quality and technical level of products, changing production volumes, organizing sales and improving technical service.
Make proposals to the management of the enterprise to improve marketing activities in the company.
Make proposals for involving, in the prescribed manner, research and other organizations and individual specialists in the development of forecasts and marketing planning.
Make proposals for improving work related to the job responsibilities provided for in this instruction.

IV. A responsibility

The Marketing Manager is responsible for:

violation of the requirements of current legislation, the requirements of this Job Description, failure to fulfill official duties;
the quality of the analysis of marketing information, the reliability of the forecasting methods used, the correctness of the preparation and execution of the budget for sales costs and the marketing plan, their compliance with the requirements established at the enterprise;
ensuring compatibility and comparability of marketing research documentation with uniform, enterprise-approved formats, rules and procedures;
ensuring the safety of previously developed documents;
disclosure of official information about the activities of the enterprise and confidential information about the operations of the enterprise;
violation of labor and performance discipline, rules of operation of organizational and computer equipment.

V. Service Relations

In the process of performing his job duties, the marketing manager interacts with linear (shops, departments) and functional structural units on the development of individual activities of the marketing plan and monitoring their implementation.
The marketing manager prepares recommendations on marketing issues (on his own initiative and requests) for the management of the enterprise and heads of structural divisions.
In the process of drawing up a budget for sales costs, the marketing manager interacts with the accounting and financial departments of the company.

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