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namesake letter

16.04.2002

Canadian researchers have found that people are more likely to respond to an email from their namesake than from someone with a completely different last name.

Kenneth Oates and Margo Wilson of McMaster University in Ontario sent out an email to 2960 people with questions about their local sports clubs. Some of the letters were signed by the full namesake of the addressee, some - by a person with the same surname and some - with the same name as the addressee. It turned out that a letter from a namesake is answered 10,3% more often, a letter from a person with the same last name is answered 9% more often than from a "stranger". If only the names of the sender and recipient match, this has little effect on the willingness to respond.

The authors of the study concluded that for many of us, the alleged relationship with the namesake has a certain psychological significance.

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