Job description for a marketer

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Job description for a marketer. Full Document

Occupational Safety and Health

Occupational Safety and Health / Job descriptions

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I. General Provisions

The job description defines the job duties, powers and responsibilities, as well as the working conditions of the marketer of the structural unit (hereinafter referred to as the Unit).
The marketer is appointed to the position and dismissed from the position in accordance with the current labor legislation by order of the general director of the company.
The Marketer reports to the Head of Sales and Marketing Department of the Division.
During the period of temporary absence of a marketer, his duties are performed by a person appointed in the prescribed manner. This person acquires the relevant rights and is responsible for the performance of these duties.

II. Qualifications

The marketer of the structural unit should know:

Methodical, normative and other guiding materials on questions of marketing.
The essence of research activity is based on the collection and processing of information about the situation on the market, taking into account the scientific approach.
Organization of research work, methods of analysis, system of collecting and processing information, its volume and structure, ways of its effective search and collection.
Methods of transmission, processing and storage of information.
Prospects for the technical and economic development of the company.
Advanced domestic and foreign experience in organizing and improving market and predictive research.
Rules and regulations of labor protection, safety and fire protection.
Rules for the use of office equipment and PC.
Internal labor regulations.

III. Official duties

Conduct research in the field of organization and management of production, economic, commercial and marketing activities of the company, focused on meeting the needs of real and potential market consumers.
Determine the subject of research and develop work plans and programs for conducting individual stages of research work.
To study the general conjuncture of the industry from the point of view of its development prospects.
Analyze the performance of the company's production and marketing activities to determine the effectiveness of its activities in each of the areas, identify the feasibility of changing or maintaining the strategy in these areas.
Analyze the product distribution system in order to identify opportunities and effectiveness of marketing through alternative channels.
Research demand, define market segments through groups of segmentation criteria in order to ensure the company's market success: geographical, national, gender and age, professional, economic, property, etc.
To give a forecast of the economic situation of a country or region, which may affect the conditions of sale in this market.
Build a marketing information system (MIS) as part of an ongoing process of tracking and storing data for analysis.
Specify and satisfy with the help of MIS the general needs of the company for this or that information.
Maintain a positive morale in the office. Show mutual assistance, responsibility, trust, support, optimism.
Carry out separate official assignments of the immediate supervisor.
Follow the rules of the labor schedule adopted by the company.

IV. Official powers

Request from employees and managers of the Unit information and documents necessary for the performance of their duties.
Get acquainted with the documents that define the rights and obligations of the position held, the criteria for assessing the quality of performance of official duties.
Submit proposals for improvement of the work related to the responsibilities provided for in this instruction for consideration by the management.

V. Official responsibility

For non-fulfillment or improper fulfillment of their official duties provided for by this instruction - within the limits established by the current labor legislation of Ukraine.
For failure to perform official duties.
For violation of the company's internal regulations.
For violation of business ethics.
For misuse of computer technology.
For offenses committed in the course of their activities, established by the current legislation of Ukraine.
For providing false information to management.
For careless attitude to record keeping.

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